Archive | December, 2017

I hesitate to share this with you for two reasons:

One, it’s super sneaky and ultra-powerful.

Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?

Heck with it, I’m going to share it with you anyway.

Next time you are designing an ad, website, book cover, etc., try this:

Use the color red to call attention, but combine that red with blue.

The blue has a calming effect. The red is shouting, “Hey, over here, this is important!”

Then when the prospect comes over, the blue color is like handing her a nice soothing cup of hot cocoa.

It’s the best of both worlds, and they’ll never know why they were so drawn to your visual media. It doesn’t take a genius to grow online profits… Just implement proven strategies.

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.

Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions and get them to click your link or buy your product? By adding faces to just about everything you do.

Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face.

In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.

Now notice which one gets more clicks.

Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.

And they work especially well on all things Facebook and social media, because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.

The human brain is actually wired to look for and respond to facial cues and expressions, much more so than the written word.

You’ve been wanting to start an online business, but you keep putting it off.

You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it.

Or maybe you just want to exercise more or eat better, so you have the energy to run your business.

Whatever the change is that you want to make, you might be having a tough time making that change ‘stick.’

Or perhaps you want to help someone else to make a change.

I’ve just started reading, “Instant Influence: How to Get Anyone to Do Anything,” by Michael Pantalon, and I want to share something with you.

It’s his formula for getting anyone to change.

Instead of telling them why they might want to change, you ask them why they might want to change, using these six steps:

Step 1: Why might you change? (Or if the person is you, ask yourself, “Why might I change?”)

Step 2: How ready are you to change – on a scale from 1 to 10, where 1 means “not ready at all” and 10 means, “totally ready?”

Step 3: Why didn’t you pick a lower number? (Or if the ‘influencee’ picked 1, either ask the second question again, this time about a smaller step toward change, or ask, “What would it take for that 1 to turn into a 2?”)

Step 4: Imagine you’ve changed. What would the positive outcomes be?

Step 5: Why are those outcomes important to you?

Step 6: What’s the next step, if any?

That’s it. I invite you to try this one yourself first, before you try it on someone else.

See what happens. I know when I used it to make myself give up a certain food that I was practically addicted to, it worked like a charm.

Next I’m going to try it on bigger things and see what happens.

According to the reviews on Amazon, this simple process has literally changed lives, so maybe it will change yours.