Archive | March, 2018

If I were to tell you that you need to check your email 145 times today and every day, you’d think I was crazy, right?

But according to Brian Tracy, that’s exactly what the average adult does.

And you wonder why you can’t get anything done…

Every time you send or receive an email, your body releases a tiny amount of dopamine – a stimulant somewhat similar to cocaine.

This gives you a mild sense of pleasure and so you keep doing it. You send and receive emails, check your texts, check your social media accounts, make calls and so forth, all to get these tiny hits of dopamine.

Worse yet, according to USA Today, as you continually do these things your brain become more and more fatigued. And by the end of the day you’ve lost about 10 IQ points!

If you ever wondered why you can’t figure out what to eat for dinner or what to watch on TV, that’s why.

So here’s my suggestion – check your email no more than 3 times per day. And when you do, take care of everything in your inbox at once. And then forget about it.

You’ll have more time for everything else in your life, and you won’t get so brain fatigued, either.

You might even be happier.

And once you get in the habit of only checking email 3 times per day, do the same for all of your social media accounts as well.

Pretty soon you’ll have more time, more energy and a better capacity to do more than zone out in front of the tv at night.

The ‘secret’ isn’t all that secret, and yet most marketers get this wrong.

You simply have to give a much higher value than the price that subscribers pay, and two things will happen:

They will join in droves, and they will STAY and continue to pay.

It doesn’t matter if you’re charging $10 a month or $1,000 a month. Just make sure that your members are getting far more than the price they are paying.

For example, let’s say you want to build a membership on how to start an online business.

If you give your subscribers an eight week guarantee (think Clickbank) and a promise that they can start earning by the fourth week, you’re in business.

If you further promise full email support, you’ll do even better. Yes, you’ll outsource the support, and it will be well worth the cost. Many members will join just to get that live support.

Subscribers get new content each week, they have 8 weeks to get a refund, they’ll be making money in just 4 weeks, AND they have live support – do you think that might be a winner?

Absolutely. And you can use a similar model no matter what niche you’re in.

Let’s say you teach golfing. You promise that in 4 weeks they will shave 4 strokes off of their game. They have an 8 week guarantee. And sure, maybe you even throw in live support of some kind, too. Again, you’ve got a winner.

Always give far more in value than you’re charging for your membership sites, and you can’t go wrong.

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last.

In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent Great Britain in Olympic ski jumping.

How did Eddie do? He came in #58 out of 58.

But it didn’t matter. His fans loved him for other reasons. He had no trainer, no money, no practice facilities – and some called him the great British loser.

He had a cheerful air of bumbling incompetence, epitomized by the big pink goggles he wore.

Says Eddie, “I got my letter saying, ‘Congratulations, you can represent Great Britain in the Olympic games’ when I was in a mental hospital in Finland. I wasn’t a patient. I was there because it was the cheapest place for me to stay.”

On getting ready to do his jump, Eddie says, “There were about 85 or 90 thousand people in the ski jump area, and I thought this is going to be really good, I’m really going to go for this. The Germans and the Swiss and the Italians were going down jumping, but the crowd were ignoring them and chanting, ‘Eddie! Eddie!’”

“And I got out and sat on the bar and they started cheering and cheering and it was great!”

“When you sit at the top of the ski jump, you look down, and you’re probably about 500 or 600 feet up from where you’re actually going to finish. You can see a million and one different reasons why you shouldn’t really go down. So you do have to be not a little crazy, but probably a lot.”

“You’re traveling at 65 or 75 miles per hour. Within about a second you’ll be 250 feet up from where you’re going to be landing. And you just try to relax and let your skis carry you to the bottom of the hill.”

“It’s the most exciting, exhilarating feeling in the world.”

Eddie’s British record jump of 71 meters landed him in 58^th place – out of 58 competitors, 19 meters behind the jumper who placed 57^th.

And if you ask anyone in Great Britain, “Who won the Olympic ski jump in 1988?” Almost no one could tell you.

But if you ask, “Who is Eddie ‘The Eagle’ Edwards?” They’ll tell you all about the crazy ski jump guy who they still remember and love to this day.

Eddie stood on the top of the precipice and said, “Geronimo!”

The British people were so proud of him for just trying, that winning didn’t matter a bit.

He dared to go where most of us won’t. Yes, he came in dead last, but he will be forever and fondly remembered by his country for doing what no one else had done in 60 years.

So what daring thing are you afraid to do? Whether it’s something online or in real life, take Eddie’s example and just go for it.

You might just become a legend.