Archive | March, 2018

Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to Internet marketers on how to market is that they are effectively creating their own competition – training others to do what it is that’s making them rich.

Now, if you were going to train YOUR competition to compete against you and try to take away your business – would you tell them everything? No way. For that matter, would you be tempted to tell them things that were – shall we say – not exactly true? Possibly. Here are 4 common myths the “experts” would love for you to keep believing…

1. Long sales copy always out pulls short sales copy. Not true – if you’re selling a low ticket item ($5 to $30) then short copy will often out pull long copy – especially if you state the price UP FRONT rather than trying to hide it at the bottom. If you’re selling more expensive products, then long copy does out pull short copy.

2. Video sells more than written copy. Not true – split testing of squeeze pages shows that the pages without video nearly always out pull the ones with video. Moreover, sales pages with just video and no copy tend to not do as well as sales pages with copy and no video. And a combination of the two really needs to be split-tested, because it could easily go either way. Don’t assume video sells – depending on the product and the video itself, it can hurt as much as you think it might help.

3. You should split test everything. Yes, as we just mentioned split testing is great – but only so long as it doesn’t slow you down. When you’re just getting started, the last thing you need is to delay your actions until you’ve split tested everything down to a science. Better to roll out that sales page today and begin making sales now than to wait until it’s perfect. Do split test, but don’t make it a priority. Taking action, rolling out new products and building your list should be your priorities. Get the money coming in and then focus on improving your systems.

4. Affiliate marketing is the way to go. Think about this – do you want to compete with a hundred or a thousand other affiliates to sell a product – or do you want to sell your own unique product that no one else on the planet can offer? By creating your own products, not only do you eliminate the competition, but you also build a relationship with your customers who come to know you, trust you and love your products. And once this happens, then you can sell them all the affiliate products you like.

Never be afraid to question anything anybody tells you – including me. And always look at the possible motives that might lie behind a word of advice. As my grandfather used to say, “Follow the money!” If someone is teaching you how to compete with them, odds are they’re not only omitting key information – they may also be leading you astray.

How can you create a product in less than a week that has a high perceived value and is almost guaranteed to bring its own traffic and sales? One word: Interviews.

Here’s how to do it…

First, choose a niche if you don’t already have one. Preferably you want to find a niche with experts who have their own email lists.

Second, choose a hook. If your niche is vegetable gardening, your hook might be, “How to grow an entire years worth of veggies for less than $50.” If your niche is classic cars, your hook might be, “How to buy classic cars for half their real value.” If your niche is Internet Marketing, your hook might be, “How to drive tons of traffic to your website without spending a dime.”

Third, once you have your hook you’ll want to find your experts. Book authors are great for this, as are bloggers and any fairly well-known experts in your niche. Don’t be afraid to approach well known people because you’re going to offer them something they want – exposure. Everyone has something they want to plug, whether it’s their latest book, their website, their new product or whatever – and you’re going to use this to your advantage.

Fourth, contact your experts. You can do this through phone or email, whichever you’re more comfortable with. Ask them if you can interview them, and be sure to mention that you want to plug their latest product or book for several minutes at the end of the interview. Everyone loves a chance to not only expand their audience, but to also make some sales of their latest product.

Fifth, if their product has an affiliate program you’ll want to sign up as an affiliate, do a redirect and give that link at the end of the interview to promote the product. This way both you and your interview subject will make money.

Sixth, conduct the interview. Sign up for a trial at Instant Teleseminar. You’ll get your own conference number and access code. Set the interview up to be recorded, and once the interview is over you can download the mp3 recording. Simple!

Keep the interview fun and relaxed, and ask questions along the lines of your hook. You might want to let your interview subject know ahead of time what you will be asking so they can be properly prepared. They might also have suggestions for you on what they would like you to ask them.

Seventh, ask your interview subjects to promote your new interview product for you. Because they are one of the featured speakers they will likely not only promote it, but promote it heavily. In addition to sales for you and commissions for them; it also means subscriber sign ups for you and back end sales as well (remember, you’re promoting a product at the end of each interview and receiving affiliate commissions on those as well.)

And there you have it – an easy, fast way to create your own product with a high perceived value. If you do a dozen or so interviews, you can easily charge $47 to $97 for the package. And since you’ve chosen experts who have their own mailing lists, you’ll also have a way to promote your product for immediate sales while simultaneously growing your list!