Archive | April, 2018

You send an email to your list promoting an affiliate product, and you can tell from your autoresponder stats that a good percentage of those emails were opened. Yeah!!

But after that, it’s all downhill. Only a tiny percentage of the recipients who opened their emails actually clicked the link, and of those that clicked the link only a tiny percentage of those bought.

And this wasn’t some $997 product, this was a $7 product! So what happened?

You didn’t prime them for the sale.

Sending your prospects cold to a sales page usually does not get great results. You need to tell them a little bit about WHY they should go to that page and WHY they should consider handing over their money in exchange for the product.

For example, let’s say you’re promoting a product on how to drive traffic. Which of these email messages do you think would get the most clicks AND the most sales?

1. You gotta see this, it’s INSANE! <link>

2. Here’s a way to get more traffic that I think you’re going to love. <link>

3. I found this new video that shows how to not only get more traffic to your offers starting this afternoon – it also shows you how to convert a HIGHER PERCENTAGE of that traffic into buyers.

That’s right, more traffic AND higher converting traffic.

And the method is fairly simple – it took me about 90 minutes to set up, and within 48 hours I could definitely see more traffic AND higher conversions.

See for yourself…

<link>

The third one, right?

Now why is that? It’s not because it’s longer – longer emails don’t always produce better results than short ones.

It’s because it tells the story.

The first email is what we call “blind.” You have NO idea what it is or why you should click on it, and thus you probably don’t.

The second one is definitely better – it tells you why to visit the link – to learn how to get more traffic.

But the third one ROCKS because it tells you exactly what to expect and gets you excited to make the click and check it out.

To get your emails acted upon, you want to make them specific – tell them exactly what benefit they can receive for clicking. No need to tell the entire story, but you do want to get them warmed up.

By whetting their appetite for the product you’re promoting, you’re making them receptive to the offer before they even get to the sales page. It’s called pre-selling, and it’s a vital component to getting the sale.

If you’re having trouble making this whole online marketing thing work for you, it could be because you’ve bought into one or more of these lies.

And before you can make progress, you’ve got to bust out of this way of thinking and get back on track.

Lie #1

You haven’t succeeded because you don’t know the SECRET or you don’t have the MAGIC BEANS.

You’ve seen the headlines, you’ve read the copy, and you’ve watched it in videos. If ONLY you knew what the big marketer knew, THEN you would be a success. If ONLY you had their piece of software or their e-course, THEN you’d be a millionaire.

The truth? If you’re getting distracted by lies like this, then it’s no wonder why you haven’t succeeded yet. There is no one big secret, magic pill or instant cash software. Attaining success is a series of small, continuous steps that lead to the goal you have in mind. And if you’re constantly being pulled off the path, then it’s no wonder you’re having trouble reaching your destination.

Lie #2

You haven’t succeeded because you don’t own the push-button shortcut.

Folks, there are no push-button shortcuts. Making money online is a series of small, continuous steps that lead to your goal. (Now where have I read that before?) And if you’re getting distracted by the latest, greatest gizmo, then you’re moving backwards, not forwards. You’re spending your money and you’re wasting your time, when you need to be investing both your time and money on moving ever closer to where you need to be.

Next time you see a sales letter for the secret to end all secrets, the magic formula to success, or the push-button shortcut that will make your bank account explode, ask yourself – will this get me closer to my goal, or will it get me distracted?

And one more thing – what is it about these copywriters who want to “Explode Your Bank Account?” I don’t know about your bank, but my bank HATES anything that explodes and tends to greatly discourage that kind of thing. 😉 Maybe it would be better to simply grow our bank account at a steady rate, instead.

Lie #3

You can easily and quickly attain the “Internet Lifestyle.”

What the heck is an Internet Lifestyle? According to sales letters, it’s kicking back, doing nothing and watching the armored car roll up to your beachfront mansion.

Or it’s pressing 4 keys on your keyboard and again, watching your bank account explode.

Folks, even when you become ultra successful, Internet Marketing is STILL work. Unless of course you hire a staff to handle everything for you, in which case who is going to monitor the staff to see they don’t run off with the business? A manager? Okay, who’s going to monitor the manager? And who’s going to steer your IM ship and keep it on course?

The fact is, you’ve got to be realistic and understand for your own benefit that Internet Marketing is hard work, and it’s hardest of all when you first get started. There’s a lot to learn and even more to do, and until you take action and get to work, nothing is going to happen.

And that’s not to say you’ve got to work 12 hours a day. But you do have to work smart, and you do have to work.

One more thing: If you ever do find that magic combination of 4 keys that makes you Bill Gates rich, please let me know.

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others.

So how do you crank out products quickly and easily that people are hungry to buy? I’ve compiled a list of proven methods – and none of these should take you longer than 7 days, with most taking only a few hours.

Interview an Expert. This is a super fast and easy way to create a product, and you don’t need to have any expertise of your own. Instead you’re “borrowing” the subject’s knowledge and packaging it into a product.

So where do you find these experts?

• Search Amazon for authors in your niche – authors are often eager for the chance to share their knowledge and plug their latest book, and so they’re open to being interviewed. And on Amazon you can find an author on just about any niche topic you want to pursue.

• Look for authors on ClickBank. ClickBank is divided into niches so it’s easy to search. Choose your niche and look at the gravity of each product within that niche to find something with a high gravity (100+). This means that the product is selling well, and this might be a good person to interview.

• Do case studies. This is a bit different because instead of interviewing your subject on his expertise, you’re asking specifically how s/he did one particular thing.

Use What You Know by Recording Your Own Tips and Tricks. You may not think you have skills that others want to learn, but odds are you do. Maybe you know how to write a great blog post in 10 minutes, or how to lose 50 pounds in 3 months, or how to swap out the engine on a ’57 Chevy.

You can either turn this knowledge into a report or ebook, or record it as videos or audios. Once you start breaking down what you do step-by-step, you might be surprised at how much you know. And if there’s a market for what you know, you’ve got yourself a viable product.

Don’t ever discount your own knowledge. If you’re in the internet marketing niche, for example, and you’ve only been working in it for six months, you still know things that people who are just starting out don’t know, and those things can be turned into your own unique product. You don’t have to be the foremost expert in a niche – you can simply have more knowledge than the customers you’ll be targeting.

Turn Your Existing Content into New Products. Have you written a bunch of articles and blog posts? Maybe you’ve got enough there to create your own book. Do you have videos that you’ve made, audios, etc? Can you package this content into a product? Repurposing your own content is a great way to make a completely self-created product very quickly.

Co-Create a Product with Someone Else. Team up with someone who has the skills you don’t and vice versa. Perhaps you’re a good writer and they have the knowledge, or you have the personality to make the videos and they have the background in the niche. Decide in the beginning what needs to be done and who will do what, and the deadline for completion.

The benefits here are two-fold: First, two heads and two sets of experience are better than one. And second, by working as a team you are accountable to each other, and the product is likely to get created quite quickly with no procrastination or stalling getting in the way.

So that’s 4 ways to create products super fast. Get inspired, take action and you can have your own product created and selling online within the next 7 days, or less. Go for it!