Archive | March, 2019

Whether you’re just starting your first online venture or you’re going into a new niche, you want to hit the ground running. And because success loves speed and so does your wallet, these tips are designed to give you maximum boost for the effort.

Get your Unique Selling Point together. What makes you different? What sets you apart? Don’t say quality or price – everyone says that. Find your own unique voice that can be heard above the noise of the crowd and all of your marketing endeavors will become that much easier.

Decide exactly what you want. You can’t reach a goal if you don’t know what it is, so what’s your chief objective? To build a loyal list? To sell a particular product or service? To become the trusted authority in your field? Decide what you want so you can choose the best methods to get there.

Decide exactly who your target customer is. You can’t market to everyone, so create a profile of your ideal customer and then cater all of your marketing and content to that profile as though you were speaking one on one.

Get some partners. These partners will vary according to your goal (Building a list? Selling a product? Etc.) and according to who your target market is. Decide who is in a great position to help you reach your goal, and then start building alliances with them by asking them what you can do for them. Let’s say you can write – offer to write blog posts, articles, emails, etc. for them. Think of it as paying it forward. Yes, it works. The alternative is to approach them with an exciting goal, like raising a large amount of money for a cause or charity. Potential JV partners will often lend a hand to be a part of something big and newsworthy.

Get social. Choose the two social networks that are the best fit for your new venture. Create new profiles just for your venture and start reaching out. Incentivize people to share by offering them a bribe (ebook, video, etc.) or by running a contest.

Get your content on. Create content for your blog or website, social media content, videos, etc. Make it INTERESTING, make it informative, make it enjoyable. Mix in a little controversy (if possible) and you’ve got a recipe for share-ability.

Don’t just write and post your content, SHARE it. Use social media, guest blog posting, email and any method you can to get your content out there.

Give away small tastes only. There’s a theory that if you give away all your best stuff, customers will line up in droves to buy your products. But if they’re already getting your very best stuff for free, why would they? Because they think what you’re selling is even better. You can guess what happens when they realize it isn’t. Instead, only give away nibbles of your information. Tell them what to do, but don’t tell them how to do it. Make them buy your product to find that out. This is the secret of the marketers who charge 3 and 4 figures per product – they don’t give away their best stuff, they make the customers pay for it. And one more thing – people appreciate what they pay for. Want your customers to not appreciate you? Then give away the farm.

There you have it – 8 tips for launching your next IM venture. These are the solid techniques that build businesses. And you’ll notice something – no where in here did you see a gimmick or the latest piece of software. There’s no need to reinvent the wheel because building a solid business means using the rock solid basics that have been proven by successful marketers to work time and time again.

Awhile back we did a segment on headlines that was so popular we’ve decided to do another. Below you’ll find 33 examples of headlines where you can simply fill in the blank, along with an example use for each.

You might want to print this out and keep it next to your computer. Then the next time you need a headline, sub-headline or a subject line you’ll got it handy.

Your ___ Doesn’t Want You To Read This Your Banker Doesn’t Want You To Read This

What ___ Won’t Tell You Can Save You ___ On Your ___!!! What Your Banker Won’t Tell You Can Save You Thousands Of Dollars On Your Mortgage!!!

Why ___ Succeed In ___ And ___ Fail Why Lazy Jerks Succeed In Marketing And Nice Guys Fail

You Too Can ___ In Just ___ With ___! You Too Can Write Headlines Like A Pro In Just 2 Minutes With This Handy Cheat Sheet!

Too Busy ___ To ___? Too Busy Working A Job To Start Your Own Internet Business?

World Renowned ___ Reveals Top Secret ___ To ___ With ___ World Renowned Marketer Reveals Top Secret Surprising Ways To Generate Massive Traffic With Social Media

What ___ Don’t Tell You – You Can ___ In As Little As ___ For Only ___ What Gurus Don’t Tell You – You Can Build Your Own Online Business In As Little As 3 Days For Only $90.

These Must Be Some Of The Best Kept ___ Secrets In The World These Must Be Some Of The Best Kept Copywriting Secrets In The World

We’re Looking For ___ Who Want To ___ With ___ We’re Looking For Aspiring Marketers Who Want To Make Money With Their Own Internet Business

A ___ Without ___ A 7 Figure Business Without Employees Or An Office

___ Your Way To A ___ You Laugh Your Way To A Fitter, Skinnier You

This New ___ Can ___ While It ___! This New WordPress Plugin Can Generate Targeted, Eager Traffic While It Runs On Autopilot!

___, This Is The ___ Your ___ Doesn’t Want You To Know About! Marketers, This Is The Information Your Competition Doesn’t Want You To Know About!

7 Ways To ___ 7 Ways To Get A Brand New Car For Half Price Or Less

___ Swears Under Oath He Did Not ___ He’s ___ Local Appliance Dealer Swears Under Oath He Did Not Steal Any Of The Appliance’s He’s Selling For So Cheap

The Secret Of ___ The Secret Of Perfect Free-Throws

How To ___ More And ___ Less How To Eat More And Weigh Less

Get ___ Without ___ Get The Body You Want Without Diet Or Exercise

The People Who ___ Will End Up With Your ___ The People Who Buy This Plugin Will End Up With Your Customers

___ For ___ Available Now! Solo Ads For The Health And Wellness Niche Available Now!

___ Reveals Ways To ___ Without ___ Super Affiliate Reveals Ways To Steal Competitor’s Sales Without Getting Into Trouble

The Lazy ___ Way To ___ The Lazy Marketer’s Way To Product Creation

The Amazing New ___ Discovered By ___ The Amazing New Traffic Generating System Discovered By A Nine Year Old Kid.
The Amazing Secret Of How You Can ___ With No ___ The Amazing Secret Of How You Can Build A 100% Automated Information Business With No Experience

The 10 Quickest Ways To ___ The 10 Quickest Ways To Create Information Products

___ Got You Down? We Have The Solution. A Dead, Non-Responsive List Got You Down? We Have The Solution.

New ___ Won’t ___ Even In A ___ New Roses Won’t Get Powdery Mildew Even In A Rainforest

Need More ___? Need More Customers?

___ In ___ Or Your Money Back Your Pests Removed In 48 Hours Or Your Money Back

How To Turn ___ Into ___ In Just ___ How To Turn PLR Into Money Generating Powerhouses In Just 2 Hours

Improve Your ___ In As Little As ___ Improve Your SEO In As Little As 10 Minutes A Day

How To ___ That Will ___ How To Write Sales Copy That Will Make You Rich

How To ___ That ___ How To Write Emails That Go Viral, Sending New Traffic To Your Website

Do You Make These Mistakes ___? Do You Make These Mistakes On The Golf Course?

“Find out what people want and sell it to them” is advice you’ll hear time and time again. Why? Because it generally works. After all, if someone wants breakfast cereal made out of toads and frogs and you’re the only one selling it, you can command your own price.

But what if there is massive competition in the toad and frog cereal niche? Then you’ve got to differentiate yourself. You’ve got to find a way to stand apart and above the others selling a very similar product.

Or you can go a different route, the way companies like Apple roll, and that’s to find out what people WILL want. You see, all of the greatest products were at one time non-existent. No one knew you could ride in cars and so they used horses and maybe buggies. Then along comes the car – something no one had seen before, and people quickly realized they wanted it. Decades later consumers didn’t know they wanted computers and the Internet. Nor did they know they wanted cell phones and then super sophisticated cell phones, but once they were introduced, people desperately wanted them.

So if you can find a want before it even exists, you’ve got no competition – at least for the first few weeks and even months.

And you can take this even one step further. It’s not just a matter of finding out what people will want, it’s also a matter of finding a way to offer it to them that takes the work out of it. Imagine if Apple sold its products as kits that had to be put together – would they sell as many phones and tablets as they do now? Doubtful.

There was a time when computers were basically sold as kits. You get the plans, you buy the parts, you put together your computer. So who had computers during this time? A relative handful of people who liked to tinker on electronics. It wasn’t until several years later when computers were sold ready-made that the market took off.

If we were looking at this as a tiered system, with each subsequent tier being preferable to the previous, then the first tier is the old standby of offering customers what they already want. The second tier is offering what they want before they even know they want it. And the third and final tier is to offer what they want before they know they want it, and take all of the work out of it for them.

Sell them the ready made solution where the only action they need to take is to make the decision to buy. Make them feel good for taking that action, like they made a real contribution to getting the solution you’re offering. In essence you’re giving them the satisfied feeling that they really accomplished something important when they hit that order button. But in fact YOU are doing the actual, real work, whatever that might be.

If you’re offering a revolutionary new WP theme, install it for them. If you’re offering a complete business solution, set the whole thing up for them. If you’re offering an irrigation system or an automobile makeover or even an exercise program, make them feel that all they have to do is make the decision. That’s it. Then you will do the rest.

Now of course you and I know that in many cases, they will have to do work. But that’s not something they want to think about during the sales process. In the example of the exercise program, all they have to do is show up and then you will guide them step-by-step. They don’t have to think about a thing, they just follow along. You’re making it appear as though you do the work, when in reality they are the ones actually working.

Is this deceptive? Not in the slightest. If you say you will build them a website and then you send them instructions on how to do it themselves, then of course that would be deceptive. But if you build the site for them and then they have to update it themselves, or if you show them exactly how to exercise but they have to actually move their own bodies, you truly are taking the lion’s share of the work of thinking out of it for them.

In the sales process when you are romancing the customer, it’s okay to make them feel 10 feet tall for simply “taking action.” And it’s also a very smart move to continue to congratulate them for their wise decision, since this will make for happy customers who don’t cancel.

Find out what people want, or better still, what they WILL want, and then remove the work as much as you can and you will have a winning business model.