Archive | May, 2020

This is an email launch sequence that anyone can do and enjoy success with, whether you’re launching your next $10 product or $1,000 product.

I’m going to assume you have a list, whether it’s one you’ve warmed up for a while, or a new list compiled from affiliate promotions for your new launch. Either way, the email sequence will be the same.

And we’ll assume you’re selling some type of information product that teaches something. For our example, let’s say you’re selling a product on how to make great videos for marketing purposes.

Here is the sequence:

Email #1: The first lesson on making great videos that sell products. You’re going to be delivering 3 lessons in all on making great videos. But you’re only going to teach about 5 – 10% of what you know. This way they’ll have to buy the paid course to discover the other 90%.

Email #2: A survey question. In this case, ask them what their biggest challenge is in creating great videos that sell.

Email #3: The second lesson. Take the results from the survey question and find their 3 biggest challenges. Then tell them what to do to overcome these challenges, but not how to do it. You’re delivering great info, but not complete info.

Email #4: The third and final lesson in this series. Here is where you create open loops – Telling them more of what they need to do but not how to do it. Again, you’re giving great info but they will need more to get the results you get.

Email #5: This is your introduction to the paid course. Here is where you raise a good deal of curiosity of what’s inside the course. You build the anticipation and desire of the prospects. Think of it as teasing the customer and you’ll be on the right track.

Email #6: Details of the course. Time to lay out the bullet points and really hit the benefits in an impactful way. You’re getting them primed to hit the buy button when your course goes live. Let them know what the first buyers get that later buyers don’t get. And tell them when to be ready. For example, Monday, 9am EST.

Email #7: Let them know the product is live right NOW, and due to high interest the fast action bonuses will go quickly.

Email #8: Remind them that now is the time to order, before it’s too late. Show that the product is selling quickly and time is of the essence. Remind them of the deadline.

Email #9: At the last minute, extend the deadline by one or two days.

Email #10: Remind them that it all ends today. There will be no more extensions and no more opportunities to buy after the time you designate.

As you can see, this sequence is for a product you are going to sell for a short time and then pull from the market. If you want to continue selling the product, you still can by altering this sequence like this:

Emails 1-5 are the same.

Email #6: Tell them about the limited time bonus. Make this bonus BIG and VALUABLE.

Email #7: The product is live and the limited time bonus is only available for the next “x” days.

Email #8: Same as before, but with emphasis on the limited time bonus.

Email #9: Same as before.

Email #10: After your deadline they can still buy the product, but they will NOT get the bonus. No extensions and no exceptions.

If you don’t want to do a limited time bonus, you can also do introductory pricing to create urgency.

This is the exact email sequence used by 6 and 7 figure Internet Marketers to sell their products. And there’s a reason they continue to use it – it flat out works. Try it for yourself and see what results you get. You won’t be disappointed.

Stuck for ideas on what to write in your next blog post, article or email? I’ve made a list of what readers want most to see from you. In fact, this is exactly the content that people crave, so get ready to make your next content a smash hit with your audience.

Your readers want content that:

– Reminds them that they matter
– Reminds them that they are one of a kind
– Tells a story
– Takes them on a journey
– Surprises them
– Shows them that dreams can come true
– Has unexpected twists and unforeseeable turns
– Reveals awesome secrets
– Shows little Davids beating big Goliaths
– Confirms their thoughts and beliefs
– Challenges their assumptions in a respectful manner
– Gives a fresh point of view
– Takes a stand
– Reminds them that life is short – really short
– Gives them faith to believe in something BIG
– Reminds them to get back to the “basics”
– Makes them smile and laugh
– Makes them cry
– Educates while entertaining
– Inspires them to take action
– Encourages them to never, ever give up

This is the sort of content your readers never get tired of and always have time to read. If it’s really good, they remember it long after they’ve read it. And even if it’s only somewhat good, if it meets any of the above criteria, they are very likely to share it with others.

In other words, this is the kind of content that has the power to inspire, influence and move your readers to ACTION.

You might be thinking, “Why would I want my website to be like a grocery store? I don’t sell meats and produce, I sell information and opportunity.” Good question. But if you’re a fan of all things marketing, this is one article you do not want to miss.

Case in point: Did you know that nothing is left to chance in a supermarket? Everything in a grocery store is orchestrated to increase sales. In the same way, we want to be 100% intentional about how we guide people to the right place on our websites so they do what we want them to do (subscribe, buy, etc.)

Yes, it’s manipulative. But it comes down to a choice – are you going to be smart about your website, or are you going to leave it to chance and hope for the best? Being smart builds a real business, while hoping you accidentally get it right is a hobby. BIG difference.

Here’s a prime supermarket lesson we can use on our websites: When one very successful store cut their product line by 40% their sales went up 20%. Why is this? Because before people had too many choices, resulting in confusion and loss of sales. Reduce the choices and you reduce the confusion. This is why UK supermarket giant Tesco cut their range of products by 30% to simplify the experience for shoppers. After all, who needs 98 different extra virgin olive oils?

If you have too many products, pull the ones that aren’t selling well and focus just on your best sellers. This will benefit you in that you’re more focused on promoting your best sellers only. And it will benefit your customers because it’ll be easier for them to make a buying decision.

Here’s another juicy marketing morsel: When a four-foot cardboard cutout of a glass of beer was placed at either end of the beer shelves, sales increased 23% overnight. Crazy, right? The big beer glasses acted as sign posts, directing customers towards purchasing beer.

So how can you guide people on your website into making purchases? Good question. Give them a clear path from start to finish – a path they cannot easily deviate from. Guide them. Make it clear what their choice should be (to buy, versus to leave without buying.) Make it as simple as seeing a signpost and making the appropriate turn to get to the destination.

And speaking of making things easy – for years supermarkets hid things like bread and milk at the back of the store, with the theory this would increase sales. After all, if you make people walk past all the other items, they’re bound to buy some, right?

It turns out that was a bad theory. Instead of increasing sales, it had the long term effect of making people mad enough to not return to the store. Ouch. Now they know that by placing essentials at the front of the store, they are more likely to get repeat business from the goodwill they have built.

Again, it’s all about making the shopping experience easy for the customer. To get more ideas about how to make your website more like a supermarket, go here:

www.convinceandconvert.com/customer-experience/how-to-build-your-website/