Archive | August, 2020

I’m about to show you how you can use a big discount, and case study offer to start selling big ticket services like crazy. This can work for most big ticket items you’re selling.

Maybe you sell SEO services to brick and mortar business. Or perhaps you sell coaching over the phone to people who started with a free 20 minute session with you. This works in print as well, but it works even better when you’re actually talking to the person.

Let’s say you sell list building systems to local businesses. You’ve sat down with them, explained exactly what you can do for them and they’re excited. “How much do you charge?” they want to know.

Let’s say you charge $1,000 a month for the service. Tell them you normally charge $2,000, and explain why your service is a tremendous deal at that price. Then tell them that if they will allow you to use them as a case study, you will knock that price in half.

Here’s the beauty of this system:

First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.

Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.

Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.

The same goes for any other service you provide to local businesses, professionals, coaching clients, etc. Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.

One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.

Here’s how to make your content timely, highly relevant and super hot, every single time.

Let’s face it – online marketing is and always will be about selling stuff to people. Simple.

The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want.

Keeping that in mind, it’s very simple to write a series of reports on all of the basics.

For example:

“How to start a Facebook Fan Page and get 1,000 fans interacting with your product.”

“How to build a profitable list of 10,000 people in 3 months.”

“How to create products, how to drive traffic, how to use social media, etc.”

You get the idea.

Now then, here’s the trick to making your content super timely and hot:

Watch the news.

See what the latest brew-ha-ha in marketing is.

For example, did Google make yet another change that threw website owners for a loop?

Then your ‘how to drive traffic’ report can be repurposed into: “How to Drive as Much Traffic as you Want without Google”

Did Facebook make major changes to their advertising policy? Repurpose your Facebook Fan Page report into, “How to Get All the Facebook Leads You Want WITHOUT Buying Facebook Ads”

Or for your, “How to make a product” report, you could take the latest marketing trend and write something like this: “5 Products [New Trend] Users are Screaming for That You Can Make in 2 Days.”

In each case, you’ll just go into your word processor file, update your document with the new title, add or change the bits specific to the current news or trend, and you’ve got a hot selling new product to offer.

Put it on ClickBank, JVZoo, etc. Then promote it to your list, or buy enough traffic to get some sales. Your goal is to get noticed by the affiliates, and from there it’s Profit City for you and your evergreen content.

The beauty of this system isn’t just that you can repurpose your best content over and over again. When news of a marketing change or new trend hits, you can get your highly relevant product to market almost overnight, filling a market gap practically the moment it’s created.

Plus, isn’t it wonderful to continue getting paid for content you wrote once, and only need to modify to make it highly relevant again?

One more tip: If you don’t like to write, you can always search for PLR. Then update and tweak it to make it relevant to what’s happening now.

Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time.

Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.

No matter which camp you fall into, here’s what’s true for nearly everyone:

– Your reason ‘why’ isn’t just a nice thing to have – it’s crucial for your success. The bigger your reason ‘why’ when you’re starting your own business, the more likely you will stick to it and do whatever it takes to succeed.

– To make your fledgling business a success, you need massive, undistracted action. For example, consider taking a week off from work, moving into a motel room away from all distractions, and creating your own product and sales funnel.

– If you don’t know how to do something, you have 2 choices:

A: Learn to do it yourself. This takes time and will often derail any momentum you had. For some, it will mean putting off starting the business for weeks and even months.

B: Outsource it and move on.

– Nearly everyone does better, accomplishes more and reaches success faster if they get a coach. Just sayin’.

– Once you taste success, you will never go back. I’ve almost never seen someone make money in their new business and then drop the whole thing to go back to a job. Once that fire is lit, there really is no turning back.

– Having your own business is not only financially freeing, it also instills a sense of self confidence that enhances almost every other aspect of your life.

– Starting your own business means overcoming your related fears, whatever those might be. Once you achieve success, you’ll find you’re able to overcome even greater fears and accomplish more than you dared hope back when you were safely enslaved. Errr… I mean employed.

If there’s a bottom line to this, it’s this: Decide what you’re going to do. Give yourself a deadline. Then move heaven and earth to get it done, and you will succeed.