Archive | January, 2021

I know of a/b split tests where making this one simple change increased conversions and it might do the same for you.

On things like banners, opt-in forms and sales pages, (you’re going to think I’m crazy) test LEAVING OUT the button.

That’s right – don’t use a button.

Instead, test it with a blue hyperlink.

In the few tests I’ve seen, using a blue text link converts about 5% better than using a ‘click here’ type of button.

5% might not sound like much, but if you’re throwing a large amount of traffic to your banners, opt-ins and sales pages, it can really add up.

And as with anything else, be sure to test it yourself and see what kind of results you get.

If there was a way to make almost guaranteed money in the make money online, internet marketing niche – would you be interested?

The concept is simple – take away the work and offer a ‘done for you’ solution. People want to make money online. They want to create products to sell, create blogs full of content, create Amazon affiliate sites and so forth.

They want all these things – but what they don’t want is the WORK of DOING these things.

They don’t want to write their own book, or record their own video product.

They don’t want to set up their own sites and write their own site content.

They don’t want to write sales pages and emails and guest blog posts.

They don’t want to create plugins, build membership sites, set up funnels or list build.

But they WANT all of these things.

All you do is supply what they want and you’ve got an easy sale.

To start with, you might want to do the work yourself. But once you get a job or two done, you can consider outsourcing the work to someone else. Now you just take the orders, order the work done, and deliver.

You’ve provided much wanted services, and it’s not taking much of your own time. All because you’re helping new marketers avoid that thing they dislike the most – work. And giving them exactly what they do want – their own business.

You might not be telling your prospects and customers everything they want to know – and it’s hurting your sign-ups and sales. Yet these are 3 easy fixes you can do in a day…

Tell them what they get when they join your list.

Sure, you’re telling them they get an incentive like a report or a video… but are you telling them you’re going to be emailing them? Are you telling them how often, and what to expect in those emails? Most marketers don’t, and it’s resulting in unsubscribes.

If you’re not telling your visitors that grabbing your freebie means they get emails from you, then you need to do it in the very first email you send to them.

Make a bullet list of all the great things they’ll discover in your first 10 or so emails. And let them know how often you’ll be sending email.

Done right, this small step not only prevents unsubscribes – it even makes subscribers anticipate your emails and open and read them.

Tell them how you are different.

You’ve got competitors – probably LOTS of them. Your customers are having trouble understanding what makes you different from all the other guys. And when they can’t tell the difference – they don’t buy.

So clearly communicate your biggest difference. Communicate it well and communicate it often. Be specific. Don’t just say, “Our traffic generation product is terrific.”

Instead write, “Our traffic generation product stands apart from all others because it details 42 specific traffic generation techniques in step-by-step format. No question goes unanswered. And we even give you an assessment of which 3 technique will be the most profitable for your exact business.

Wow – I’m sold! Seriously, somebody make this product and I’ll buy it.

Solicit feedback.

At the end of any purchase, service or project, let your customer know that you want their feedback on their experience. Tell them you’re going to be sending a survey so you don’t take them by surprise, and so they know you really do want feedback. This puts them in the frame of mind to give you that feedback when they do receive the survey.

There are three kinds of feedback – good feedback, bad feedback and B.S. feedback. The hard part is telling the bad apart from the B.S.

Bad feedback is legitimate complaining about your product or service and shows you where you need to improve. Bad feedback is priceless and can earn you a fortune if you listen and if you make the appropriate changes.

B.S. feedback is a troll who is having a bad day or a bad life and wants to take it out on you. You should ignore this totally because it’s only going to make you feel lousy if you let it.

How do you tell the difference? Sometimes it can be difficult. Ask yourself if acting on the feedback will improve the product or the customer experience. Have others given this feedback? Does it seem like a legit complaint? If not, file it in the round folder, as they used to say (that’s the trash can.)

Good feedback is of course wonderful to receive, but don’t let it go to your head. Instead, find ways to do MORE of what they are praising for an even better customer experience.

And there you have it – 3 things you should be telling your customers: What they’re going to receive in emails and how often they’ll receive it, what makes you head and shoulders better and different from the competition, and that you sincerely want their feedback.

These 3 small changes can add up to a much larger bottom line for you.