Archive | April, 2021

This is a part time business that quite literally requires no specialized knowledge, and you don’t even need a product. One thing you do need is just enough people skills to build rapport over the phone, Skype, Zoom or whatever mode of communication you choose.

I know a guy who is doing this part time and based on my own math he seems to be making about $4,200 a month doing this 2 hours a day. He charges his clients $35 a week for a 20 minute phone call, and he books about 6 clients per day during his lunch break and after work. And he takes his weekends off, too.

Have you guessed what he does? If you said coaching, you’re right. But this is a rather narrow, specialized coaching niche. He calls himself an accountability coach. He lets his clients tell him what they’re going to accomplish over the next seven days. He asks what their plan is to get it done. He points out potential problems and asks the client how s/he will deal with them if they arise. Basically, he asks a lot of questions and once in a while he gives a little advice.

Then when he calls them the following week, they have to be 100% honest and tell him exactly how much they did or did not get done. Personality-wise he comes across as a father-figure, and his clients don’t want to disappoint him so they get busy and do what they need to do.

He bills weekly automatically with Paypal because he says that when they see that money come out of their account every week, it’s a reminder that they need to get in gear. He tried billing monthly but his clients would just relax for three weeks and then get busy in the fourth week. He says he doesn’t exactly understand the psychology of why weekly billing works better than monthly but that it doesn’t matter to him as long as his clients are getting results and he’s getting paid.

He has a full-time job but he does have some flexibility. He does some calls during the day and the rest in the evening when he gets home. He’s firm about only having 30 clients a week because he says more than that is too much. And he’s got a waiting list of people who want him to be their accountability coach.

He’s strict with his clients about being ready to receive his call. As much as possible, he lets the client choose the day and time for the weekly standing phone appointment. He explains to them that they MUST be available at that time to talk to him, no exceptions allowed. He doesn’t care if their house is on fire, they better answer the phone when he calls.

When I asked him how he arrived at $35 a week, he said it seemed to hit a sweet spot for clients. At first he was charging too little ($20) and the clients weren’t taking the call all that seriously. Then he went overboard in the other direction and charged too much ($100) and the clients usually canceled after a couple of weeks, if they signed up at all.

He was once referred to a potential client who desperately wanted his help but $35 was out of reach. Obviously this person’s first goal was to make more money. Since he doesn’t charge for the initial consultation anyway, here’s what he told the new client:

“Our next call is in 7 days. Right now you’re going to tell me 5 ways you could add an extra $100 a week to your income starting this week. Then you and I are going to choose one of those 5, and you’re going to tell me your plan for making it happen.”

And that’s exactly what happened. Within a week that man had a new income stream, and within a month he was making an extra $1,000 a month. 9 months later he quit his job and opened his own small business, all thanks to having an accountability coach.

You probably need a certain personality to make this work. If people naturally look up to you or naturally want to please you, then this might be an idea for some part time income. Goodness knows there are plenty of people who just need a weekly fire lit underneath them along with some encouraging words to help them reach their goals.

Have I told you lately how much I LOVE recurring income? Here’s a case study about a guy who has not one, but FOUR different newsletters that he puts out twice per month.

These are super simple newsletters that contain all the latest stuff he’s found on the internet about the topics. How in the world does he find all the latest news, articles, blog posts, stories, video clips, photos and so forth?

Google alerts.

Yup, it’s that easy.

He creates a dozen or so Google alerts for keywords and phrases for each niche and Google spoon feeds him all of his content for free. In some cases he asks for permission to reprint a post or article. For other things he simply rewrites it into his own words. And even more often he’ll provide an intro and then a link to the video, article or whatever.

Seriously, this does not take a lot of time or brain power. His strong point is he chooses topics that he’s interested in so that it never becomes boring to him.

I asked him if I could share his newsletter topics with you, but he was pretty firm in saying no. But what I can tell you is all 4 of them are not things you might think of off the top of your head. And that makes sense.

The BIG topics are already covered on millions of websites, videos, articles, magazines and so forth. It’s the little sub-niche specialized topics where people are craving more info and not wanting or even knowing how to hunt it down themselves.

I’ll give you an example: Cats and dogs are EVERYWHERE. No one really needs to subscribe to a newsletter to read articles on cats and dogs. But sloths… now there’s a much smaller niche that isn’t covered nearly as much as more popular pets. Or how about iguanas? Sugar babies? Or tarantulas?

If you insist on choosing a big niche, then sub-niche it down. Instead of cats, focus on the care of cats with a certain illness (diabetes, kidney disease, etc.) or a certain breed of cat.

What should you charge for a curated newsletter? In most niches, $10 or less works well. This makes it super easy for people to sign up and there’s almost no incentive to stop the subscription.

Let your readers send you articles and photos of their own for your newsletter. Put in a classified ad section, too. People think it’s hard to create a newsletter, but the fact is you don’t even need to have an original thought to do it. Between curated content from the internet and submissions from your readers, all you have to do is assemble the newsletter, save it to PDF and send it out to your subscribers. You don’t even need a membership site to do this.

Don’t want to do a newsletter? Create a podcast or video subscription instead.

You can get new subscribers by striking deals with blogs and list owners in the niche. Because these are smaller niches, it’s far easier to get people to mail for you for a small fee or sometimes even for free if they really love your newsletter.

This is a model that will never die, takes a minimum of work and even builds you a list. You can promote products to your list above and beyond the newsletter. In many niches the money you make from promoting products will double your income from subscriptions, so why not?

And by the way, that $3,500 a month figure is from just ONE of his newsletters. Remember, he’s got 4 of them.

Make a list of topics that interest you, no matter how weird or even obscure. Choose one that has an active audience you can reach. Create a sample newsletter, contact people in the niche and get your first subscribers. This almost sounds too easy, doesn’t it? Then again, many of the best ideas are the simple ones.

Imagine a squeeze page that takes you 20 minutes to put together, including the lead magnet. Imagine this page converts at something close to 71%. And now imagine you can buy unlimited traffic to your squeeze page because the paid traffic pays for itself.

How many new subscribers would you like today? This week? This year?

The key to a high converting squeeze page is to offer something so ridiculously good, people are more than eager to enter their email address to get that prized item. You could offer an outstanding resource of some kind, or a huge bundle of books, or maybe a hot plugin or piece of software.

Or… what if you take a product you have lying around, such as a course you’ve been selling for $197, and offer a coupon for a 90% discount on that course? Of course you need their email address to send them the coupon, so it just makes sense they would fill out your form to get it.

Then you send them to the actual sales page with their coupon. They get to see that everyone else is paying $197 while they’re only paying $19. That should make them pretty happy AND immediately set you up as an authority in their eyes, since it is your course they’re buying.

Don’t have a big product of your own? Use quality PLR and a weekend to create one. The point is to have a REAL product that sells for a high price and then offer a crazy discount coupon like 90% or 95% off.

People enter their email address to get the coupon. Some of them use that coupon to immediately buy the course. Others purchase the course sometime during the following week, as you remind them that their coupon is expiring soon and they’re going to miss the deal of a lifetime.

Now you’ve got new subscribers and enough income to continue buying traffic for as long as you choose because the purchases of your course – even at 90% off – are paying for the advertising.

Just remember the deal you’re offering has to be irresistible to new subscribers. Your goal here isn’t to make money, it’s to pay for the advertising that’s building your list. Once they’re on your list, then you can start making profit when you offer them other products.