Archive | July, 2021

The headline might read like a joke but I’m actually serious. You already know there are internet marketers who have literally made enough money in online marketing to purchase an actual mansion or two or ten. The question is, how do they do it?

And the answer is, in my opinion, diabolically simple.

Maybe the best kept secret in online marketing is that everything new is simply a variation of something old. There really is nothing that is breakthrough new. But we make it seem that way to our buyers by using the following method:

Step 1: You purchase a product or two or three on how to make money online using a certain technique.

Step 2: You implement much of the information and steps you learned in the product(s).

Step 3: Along the way, you kept careful track of what worked and what didn’t work, along with your own ideas and innovations.

Step 4: You create your own ‘breakthrough’ product that demonstrates how YOU managed to get these results in your own business and you sell the heck out of it.

Step 5: You repeat the process.

Whoa. Sounds too simple, right? You were hoping for the magic formula hidden under a golden rock guarded by warrior elves and ankle biting gnomes.

Nope.

Choose a method. Research it to find out what’s working for others. Get busy. Make notes. Improve the system, find a new twist or apply your knowledge to a new niche. Make a product or course that teaches others what you’re doing. Sell it. Repeat.

You’ll be making money from what you’re doing AND from teaching others how to do it.

•    Learn it
•    Do it
•    Improve it
•    Teach it
•    Repeat

Millions have been made with this formula.

Now I wonder what YOU will do with it… ?

As always, your numbers and results might vary, but here’s what Rainy (not her real name) is achieving with one day of work per week…

She creates a product each week which she then sells to just 25 people at $25 each. Limiting the number of copies sold creates scarcity, and she usually sells out in about half a day.

You can do this if you have an internet marketing list or an internet marketing social media group. The point is you need an audience to offer this to, but it doesn’t necessarily have to be a list.

In Rainy’s case she doesn’t even have a website. When she offers the product each week, she does it through a Facebook Group and her own small list. She instructs buyers to send her the money through PayPal and then post on Facebook that they’re in.

This creates excitement as people see the copies are being snapped up. Anyone on the fence about buying realizes they better jump in quick or they’ll lose out.

The product Rainy creates each week is a directory of the top offers in online marketing for the week. She gives the names, URL’s, descriptions, conversion rates, backgrounds of the authors and her own personal insights. This information is super valuable to anyone who promotes internet marketing products to their list.

But it’s also valuable to the people on these lists, which is why Rainy gives PLR rights to the weekly directory. Buyers can give it away or sell it without rights, and they know it won’t be saturated because only 25 copies are sold.

At least a couple of her regular customers offer these reports as freebies to get internet marketers to join their list, and it’s quite effective. Essentially, they are paying $25 every week or two to provide fresh, timely content to their new subscribers.

Of course, if you want to follow this business model, you don’t necessarily need to write about the latest offering in online marketing. Anything that is timely and of interest to others has potential.

And if you find that your weekly offerings are selling well, you might consider launching them into a paid membership, too, for even more money.

I just visited the site of an EXCELLENT marketer who knows his stuff. But…

Here’s what happened. I’d clicked over to one of his blog posts. Black background, BIG long hard to read headline. Okay, it’s a little much, but I can handle that.

Wait, there’s a banner across the bottom in bright blue. Hmmm, I’m leaning towards the screen, trying to figure what it says and what it means when…

BOOM!

A bright pop up covers the entire right side of the screen, causing me to jump back from the computer. Too much.

I hadn’t totally grasped the headline when I spotted the banner. I was still trying to decipher the banner when the pop up appeared.

What next? Lions and tigers and bears doing a jig across the screen?

Three headlines and I can’t tell you what any of them said because I kept getting interrupted.

Does your site distract and overwhelm visitors?

I hope not. 😊

Remember the KISS rule for success. Keep it simple, stupid. It is principle which states that designs and/or systems should be as simple as possible. Wherever possible, complexity should be avoided in a system—as simplicity guarantees the greatest levels of user acceptance and interaction.

Your website will likely create far better results, and more conversions if you keep it simple for your users. Keep this in mind, and have a re-look at your own website and sales pages to see where you might be muddying the water for your visitors, and how you can simplify to increase the results you want.