Archive | July, 2021

One of the biggest obstacles holding you back from success online could be the fear that your writing is lousy. But let me ask you… can your readers understand your meaning?

Or are they as flummoxed as I was when I read this YouTube comment?

The unwieldy downtown conjecturally suffer because belt seemingly buzz vice a jumbled goose. scandalous, adhesive september

I don’t know if this came from one of the early bots, or perhaps someone who knows no English but received a dictionary for his birthday, or just someone who drank a few too many.

Whatever the case, it received two replies (both positive!) within three days and I’m betting your writing is better than that.

So, stop sweating your writing skills and just write. You’ll find the more you do it, the better you get.

And have fun. If you don’t find at least some pleasure in creating your posts and products, maybe you’re in the wrong niche.

Content marketing isn’t supposed to be that hard. After all, if you find that your belt seemingly buzzes vice at a jumbled goose in a scandalous manner, then sticking to September might be the right move after all. 😉

Relax. Have fun. Make some mistakes.

And just write.

Refunds cut into your sales, right? And they’re darn annoying, too. You work so hard on your product and then someone tells you that it’s not worth their money. Sigh.

But we have to offer guarantees to keep our conversions high, right? Maybe not, because human psychology is a strange thing.

Let’s say you sell a $1,997 course with a full 60 day money back guarantee. What your guarantee has inadvertently done is tell your customer that it’s in their best interest to sell themselves against your course and get their money back.

And some of them will do exactly that.

But if you don’t offer a refund and instead demonstrate how valuable your product or service has been to others, how they’ve used it to get results and how there is nothing else like it on the market, then maybe you don’t need a guarantee.

After all, a guarantee is supposed to be a way of showing that your product WORKS. But if you can demonstrate that users get actual proven results, isn’t that so much better than an offer to refund their money?

It’s something to consider. You can either let your customers convince themselves that your product isn’t worth what they paid…

… or you can demonstrate up front that this is the bargain of a lifetime and you want serious buyers only.