Archive | December, 2021

Marketers have used this technique for years to make a nice little side income.

And you can do this as often as you like, too.

All you do is register promising sounding domain names.

Or snap up existing domains when they’re dropped, using one of the expired domain tools.

The trick is to offer them to your own list. Don’t try to sell them on Sedo or GoDaddy because you probably won’t do all that well.

But if you offer them to your list, or even run a WSO for them, you’ll probably sell more easily.

Let your readers know these are domains you’d planned to develop yourself, but now you’ve decided to sell them instead.

And YOU set the prices.

You can use a domain valuation tool, or just decide on values yourself.

Set them at different prices, based on how valuable you think they might be. Your readers will seldom try to negotiate, but if they do, that’s fine.

A domain is worth exactly what someone is willing to pay for it. And the beauty is, scarcity is built right in. After all, there is only one of each, period. So selling them is pretty easy.

You can buy aged domains for $10 when they’re dropped, and sell them for hundreds of dollars.

The trick is to sell them to your list or in a place like Flippa.
Choose domain in all kinds of niches, not just Internet marketing.

Just about everyone will read a list of domain names to see if there’s something in there they want. Buying domains is often an impulse purchase, and marketers just can’t help themselves.

Here are three domain valuation tools that are free:

http://domainindex.com/

https://www.estibot.com/

https://www.domaining.com/valuate/

Just keep in mind that these tools are only guessing. Frankly, your guess might be better than theirs, since you know your list and what they value.

When you email your list, let them know the email is going out to thousands of readers (if that’s true) so they know they better be quick. First come, first served.

You might also make suggestions for the types of websites that could be built on each domain. Not everyone has the imagination or business acumen to figure out how to use a domain.

You can either send out one big list of domains a few times a year, or send out smaller lists more often.

If you’re only offering, say, 5 domains at one time, you can write a good paragraph or two on how each might be used, what similar domains have sold for and whatever you think will help sell them.

Or take the easy route and just make a list and get it out there.

And don’t be afraid to ask for premium prices, either. You might be surprised at how much people are willing to pay for a domain they just have to have.

True value is always in the eye of the beholder.

Believe it or not, a single sentence can literally double the conversions you get on your higher ticket items.

Yes, this sounds too good to be true, but once I reveal what the sentence is, you’ll understand.

Now mind you, do not try this with low ticket items. You’ll hate yourself in the morning if you do.

Then again, if you have a lot of time on your hands, it’s your decision as to whether you try this on a $50 item or not.

In my experience, not many marketers are doing this – probably because they’re either too lazy or they simply have no clue how powerful this can be.

Okay, are you ready for the sentence?

Here it is…

“Please get in touch with us personally if you have any questions.”

That’s it.

Simple, right?

Then you give them options. It could be a dedicated email address, a phone number or a chat box.

The key is to make it a soft invitation, no strings attached. You want to be clear you’re not going to strong arm them once you get them on the phone.

Here’s why it works so well:

You’re asking for a lot of money for your high ticket item. Maybe that’s $300 or $3,000, I don’t know. But whatever it is, it represents a sizable investment for your customer. It’s not like they’re buying a $10 ebook.

So naturally they’re hesitant. They need just a bit more of a push to take the plunge.

And for some of them, simply knowing they can get in touch with you is enough. This tells them you are indeed a real person with a real business and this is a real product.

They relax. They have more confidence in you. And they order.

For others, they have a legitimate question that you either forgot to answer in your sales material, or you did answer it but they didn’t see it.

In either case, they really want that answer before they buy. With these folks, you will often be off of chat or email or the phone in less than 5 minutes. Sometimes in less than 2 minutes.

Then there’s the third type of person. Their only real question is, “Are you for real?” because they want to know what happens if they have trouble with your product. Are they going to be able to get in touch with you? How quickly will you answer? And so forth.

They need reassurance that you’ll still be there in a month if they decide to use your guarantee. They might even get in touch with you more than once just to make sure.

There is a fourth type of person in this scenario I need to warn you about. This is a tire-kicker, and they will likely waste your time. The problem is, you don’t know at first if they simply need reassurance, have real questions or they’re just bored and looking to chat.

If you suspect they’re just wasting your time, you can politely tell them you have another caller and you have to go. But generally this isn’t a problem, especially when you check your numbers and realize your sales have about doubled since you offered customers the opportunity to get in touch with you.

One last thing – which communication method should you offer them to get in touch with you? That’s totally up to you. Ideally you want to offer all three – phone, chat and email. And if you have a virtual assistant helping you out, you can do that.

We’ve found that offering all 3 choices has the biggest impact on sales.

But if it’s just you, then you might want to limit the choices to just the one or two you’re most comfortable with for now. You can always add another method later.

The main thing is to let your big-ticket prospects know that you are in fact reachable. Even adding just a dedicated email address with the invitation to get in touch can make a definite impact on improving your sales.

And if you make just one more $1,000 sale per month, it’s worth it.

Did you know you can outsource pretty much everything you need to start an online business? Everything except for your idea – that’s got to be yours.

And overcoming fear. Only you can do that.

So let’s say you come to me, wanting to start an online business.

You’re a blank slate, in that you don’t have a clue where to start or what to do.

No worries, because someone who is a blank slate actually holds a tremendous advantage over someone who already thinks they know it all, when in fact they don’t really have a clue.

So you come to me and ask what you should do.

And I stuff a pad of paper and a pen in your hand, and I tell you to go somewhere quiet and think.

Because you’re going to brainstorm like you’ve never brainstormed before.

You’re going to write down every idea you get. Good ones, bad ones, stupid ones – even the ones you KNOW for a FACT you cannot possibly pull off.

You’re going to write them all down.

“I want to teach a cooking course to people who currently can’t boil water.”

“I want to build an app that tells people where the vacant parking spots are in New York City.”

“I want to build a community gardening site for people who live in southern Florida.”

And so forth.

Be vague.

Or get specific.

Just brainstorm your heart out.

Speaking of which, watch for those items that feel especially near and dear to you, and put a little star by those.

And then keep writing.

You’re going to start your business on YOUR idea – not on what’s necessarily gone before or what other people are doing.

Lose all preconception of what will and what won’t work for now. That comes later.

By generating your own business model without worrying about what anyone else is doing, you’re freeing yourself up from comparisons, crappy advice and self-doubts.

Your business model can be anything you can imagine.

Naturally once you’ve narrowed your choices down to a handful, you’re going to do some research to make sure there is indeed a market for what you’re proposing.

But I’m going to discourage you from spending a lot of time looking at any potential competitors. Ignore what they’re marketing, how they’re marketing it, how they’re advertising and so forth.

Because that is where people learn to fear their own idea.

“This is already being done, so I’m too late!”

“This company is already doing a good job of covering this market, there’s no room for me.”

“Their idea is different from mine, so their idea must be the right one and mine must be wrong.”

And so forth.

Thus, you’re eliminating one type of fear that plagues all new marketers.

But there is a second fear you’ll need to overcome – the one that creeps up on you when your friends say, “What, YOU’RE going to start a business? HAHAHA!”

Or maybe your friends are supportive, but you lack confidence. “What if people hate my product?”

Yup. There’s a real heart stopper. And you cannot outsource overcoming those fears.

So how do you deal with them?

For me, I just acknowledge them rather than fight them. Yes, I’m afraid. No, I’m not going to let it stop me. So Mr. Fear, you go sit in that chair over there while I work. And if you get bored, feel free to fly out the window.

Believe it or not, this attitude works. When you stop letting fear take hold of you, when you stop feeling like you’re trapped in its icy grip, when you just acknowledge it and do the work anyway, then fear tends to get real quiet. It takes a seat and watches for an opening. And if you don’t give it one, eventually it just leaves the way it came.

Ignore what’s going on around you. Put blinders on, manage your fear and above all else, stick to your idea.