Archive | December, 2021

I know a fellow who hates selling, can’t write copy, doesn’t have a list, despises doing customer service and just wants to make money.

And make money he does! He’s created a half dozen courses and made a minimum of $8,000 from each one, without ever selling a single copy of any of his courses.

So how does he do it?

First, he looks around for someone who will make a great case study. It could be someone selling through Amazon FBA, or a prolific Kindle author, or an online marketer, etc.

He chooses to stay in the broad “make money online” field, but this would work in a lot of niches.

When he finds someone who makes a good case study (IE: They make a lot of money and are willing to tell him how they do it) he sets up an interview. If possible, he does it in person. Otherwise he’ll conduct a series of phone interviews or Skype interviews until he gets all the information he needs.

I’m not sure what his financial relationship is with these experts. In some cases I suspect they’re happy just to tell their story. In other cases I believe he’s offering them a license to the product he’s going to create, for free. Which costs him nothing.

This fellow then puts together a course centered around the case study showing how anyone can duplicate the results.

Then he hires a writer to write the sales letter, squeeze page, ads, emails and so forth, and he hires someone else to handle graphics.

Of course, he could have also hired someone to create the actual course, but he prefers to do that himself.

Once he’s got the course ready to go, he does his research online to find marketers who are selling courses in the same niche. He contacts each one personally, one by one. The personal touch is important here for getting a response.

Next, he gets these marketers on Skype and describes the course to them. He lets them see the entire course so they know what kind of quality it really is, and offers them a license to sell it.

Now mind you, he’s not talking to random would-be marketers off the Warrior Forum. He’s talking to people who have large, responsive lists and are experienced at selling high ticket courses.

He limits the number of licenses he will sell to retain the value.

And his selling price? Depending on the course, it’s somewhere between $497 and $1497 for a one year licensing deal with PLR rights.

If you think this is a lot, you’ve got to realize that an experienced marketer can sell $10,000 – $25,000 worth of a course without too much trouble. They target their list first, let their affiliates take a crack at it and then buy advertising. It’s about as close to a money machine as you can get, so of course these experienced marketers jump at the chance.

And if they don’t, it doesn’t matter because he just calls the next one on his list.

He also lets them know they can renew their license in 12 months, which creates even more profit for him.

Doing some math here… if he charges $997 and sells the license to 25 marketers, that’s nearly $25,000. He’s got expenses for copywriting and graphics, of course, but those are about $3,000, leaving him with $22,000 profit.

Even if he is paying his subject for the rights to use the content, he’s still banking a significant portion of the money, all without selling a single course himself.

And if you’re wondering how long it takes him to sell 25 licenses, after he makes his list of prospects he sets Skype appointments and then gets busy. Usually 3 days is all he needs to sell all 25.

Of course, many of those marketers who purchase a license to one of his products want first dibs on his next product. Thus every time he creates a new product, he’s got more and more marketers who jump at the chance to get a license.

This is truly a win-win. He doesn’t have to deal with selling courses, customer service and all the other things he doesn’t like. His clients – the marketers – enjoy a great profit with almost no work. And he profits mightily.

Oh yeah, he does this once a month. Admittedly, he could do it 2 or 3 times a month, but he’s kind of lazy and says one a month is plenty.

If someone were to ask you what the #1 ‘secret’ to making money online was, what would you say?

Any guesses?

Maybe you’d say it’s to find a starving crowd. Or to build and nurture a list. Or to get in on the beginning of a hot new trend.

All of these are good answers.

And all of these are wrong.

THE big secret to making money online is one that crosses all niches, applies to all markets and marketers, and works just about every single time to make REAL money.

It’s how six and seven figure incomes are almost always earned.

And it’s also how YOU can begin earning 6 figures in the next 12 months.

Now then – before I reveal this ‘secret,’ let me warn you that you might have heard it before.

In fact, some online marketers have to hear this a dozen times or more before it really starts to sink in.

That’s because the most powerful techniques often masquerade as something a bit boring. Or tedious. Or uninteresting.

After all, taking a wheelbarrow full of cash to the bank is exciting.

Earning it is often something altogether different.

Ready?

Here’s the ‘secret…’

“Find a profitable formula – and then SCALE it up.”

Yup. That’s it. Pretty simple, I know.

Yet 98% of marketers will never do it. And 97% of marketers will stay broke because of it.

Let’s say you spend time making the perfect product for a super hungry niche. You tweak the offer to get it converting sky high. You bring on affiliates to help you promote. Everything is in place. You launch, you have an extremely profitable week…

…and then what?

For most marketers, they will turn their attention to creating the next product and doing the entire process again.

And because of that, they will leave a tremendous amount of money on the table.

If your offer sells for $19 and you’re converting at 5%, then you’re making $95 for every 100 people you send to your site.

This doesn’t even include the list you’re building and will market to over and over again.

Now then, if you can buy those 100 visitors for $40, you’ve just made a profit of $55.

Buy 1,000 visitors and you’ve made $550.

Buy 10,000 visitors and you’ve made $5,500.

But wait, there’s more!

What if you add a backend product? Just one sale per 100 visitors of a $100 product increases your profit from $55 to $155.

10,000 visitors? $15,500 profit.

You can also add coaching, continuity (membership) programs, etc. for even more profit.

Are you following me here?

Let’s use an analogy: Someone invests 3 months to open a hair salon. They have a big grand opening with lots of customers. And when that dies down, they close shop, move across town and do it all over again.

Yeah, that would be pretty crazy.

Yet that’s what 98% of online marketers do.

They create a product, launch it, have a great week and then start all over again.

And they wonder why they are still struggling.

So what’s the takeaway?

• Invest time in building a profitable, high-converting funnel.
• Test it out and do the math – how much can you spend on advertising and still make money?
• Start by investing small and ramp your way up.
• Don’t forget to build your list – your funnel is your upfront money, and your list is your “go to” money. That is, whenever you need funds or simply want to boost your income, you can go to your list and make them an offer.

What will derail you in this process:

• Getting lured away by the glamour of creating another new product funnel when you should be scaling up the one you already have.
• Fear of spending money to make money. Yes, spending $1,000 or more to make sales is scary. That’s why you want to start small, make sure your entire funnel is working, and then scale up. And up. And Up.
• Your biggest mistake – would be brushing this advice off.

Fortunes have been made simply by creating a profitable funnel and then scaling it up.

FORTUNES.

As in nearly 7 figures made from one ClickBank product…

Per MONTH.

That’s right – 6 Pack Abs at the pinnacle of its success was earning over $11 million per year.

Your results will vary.

Are you doing offline marketing, or would you like a second income in the offline world?

Here’s how to make it drop dead simple and super profitable:

First, build a simple website with a menu card on it. Not the kind of menu you find in a restaurant, of course, but it can look like that if you choose.

Your menu is going to offer all kinds of services to brick and mortar businesses.

For example:

• Local SEO
• Creating lead capture pages and setting up their autoresponder
• Website creation
• Writing blog posts and articles for them
• Repairing their online reputation
• Creating a professional looking video
• Creating detailed reports on their competitors
• Doing social media (this can be a wide variety of offerings)
• And so forth

Give them different prices – some low and some higher, to give business owners plenty of choices.

Now here’s the 21 day trick – through testing, we’ve found that you will actually sell MORE services when you extend the date by which you’ll have the services completed.

Naturally you can do many of these things in 2-5 days.

But if the client believes you’re working on it for 3 weeks, or even a whole month, the perceived value is much higher and you will sell more.

Yes, human nature is a funny thing, isn’t it?

Now then, before you panic and think you can’t provide all these services, realize that all you need is to visit Fiverr.com.

There you’ll find people who can do all of these things for you, for cheap. You will need to pay more than $5 for most of these, but that’s okay because your profit margins will still remain sky high.

Typically, you’ll pay $5 to test the gig out, and then somewhere between $50 and perhaps as high as $200 to get your job done.

Meanwhile, you’re selling services for $300 to $1,000, depending how much work it involves.

You are the ‘middle man or woman’ getting the orders and then having them fulfilled.

So how do you get the clients?

All of the usual methods can apply, of course. Also, LinkedIn and Craigslist can be great places to get clients with a little practice.

Also look at potential client’s social profiles and websites to get an idea of what they might need, and then contact them directly via email or even phone.

And if you’re ready to take it to the next level, you can also put together a mailer that incorporates your menu and send it to likely prospects.

This is perhaps one of the easiest businesses you can start and almost immediately begin making money. Because you are outsourcing all of the work, you can focus solely on getting clients, making them happy and gaining repeat sales.

And by the way – once you choose a method for client acquisition, you can outsource that as well.

Then your only job will be to send orders to your outsourcers and send the completed work to your clients.

Not a lot of work for a $5,000 or more a month income.