Archive | January, 2022

Affiliate marketing is all about the connections you make. There are people out there who need and want to buy the things you’re promoting – you just have to know how to reach those people and get them to buy even when they’re currently on the fence.

You may know already that people are a lot more likely to buy things if someone they know, like, and trust has recommended it. That’s where you come in. You’re going to be that person they come to know and like. They are going to trust you to make product recommendations that will really serve them in all the right ways. They’ll start to feel like they really know you if you host interviews and they can hear your voice.

It’s also likely that you’ll make more sales when you combine the power of your audience with the power of the product creator’s audience.

The product creator attracts an audience. They have their own audience and the benefit of the buzz and chatter that’s going on about them and their products on the web.

The product creator also has something absolutely no one else has—an in depth and intimate knowledge of their product. They know their product inside and out. They have a story about why they created the product. People want to know these things.

These days, people want to buy based on a story. They want to buy when they know someone has gone through what they’re going through. Or, at the very least, when someone has taken the time to really understand what they need and want. That’s what the person who created the product you’re promoting is for the people of your niche.

When you conduct interviews to get more product sales, you’re combining a few different things people need when they’re about ready to make a buying decision.

You’re giving them access to the actual product creator through the product. You’re also giving them access to your thoughts and opinions on the product. That can help people make the right choice when it comes to buying the product.

Getting Started Interviewing

Hopefully, you’re ready to get started interviewing. It really can be a nice way to introduce people to the products you’re promoting and to increase your conversions.

But, what if you’ve never done any interviews before? It can honestly be really intimidating to get started, if only because it’s something that’s new to you.

Think of it as a conversation. The other parts are easy. Get some questions ready for the product creator or ask your audience what they’d like you to ask.

Use some simple recording software – you can use recording tools and Skype for an easy way to do this.

Prepare yourself. Paint a word picture for the audience of what the product is and how it’s going to change their lives.

For much of the interview, you probably won’t want to directly sell. You’ll want to focus on problems, emotions, and solutions.

At the end, though, you’ll probably want to include a call to action where you promote the product outright and tell people where they can buy it.

How To Get Interviews With Product Creators

If you’re newer to affiliate marketing or don’t yet have strong relationships with product creators, you may wonder how you can get people to agree to an interview with you.

It might not be as difficult as you might imagine. After all, product creators want to sell more of their product.

It is a fact that many of them are short on time. There are probably other affiliates who are asking them for interviews.

Some affiliates interview the person and then do nothing with it, which wasted the interview subject’s time, so after a while people become reluctant to be interviewed. You need to assure your guest that you’re really anxious to not only interview them, but to actually use that interview to promote their product and make sales.

You just have to approach people and ask them. It does help if you get to know their business and build at least the start of a relationship with them. But, you really don’t even need that.

Just ask! You might get some “no” answers but you’ll certainly get some “yes” answers.

Figure out where people would best like to be approached. If they’re active on email, it might be email. If they’re on Skype, they might prefer Skype. Or, it could be Twitter or Facebook or wherever they tend to spend a lot of their time.

You can make it clear that the interview won’t be long (or maybe it will be – highlight what’s in it for them). Detail the size of your audience or where and how you plan to promote the interview to make sales.

Making Your Interview Available

After you’ve run the interview, you should save it and make it available. Depending on your level of skill, you can edit it to make sure it’s great. You can eliminate any dead space and things like that. You can add an intro and an outro.

At the very least, you should email the link to the interview to the people on your email list. Make it available on your blog.

Upload it to file sharing and audio sites.

Your goal should be to get your interview in as many places as possible.

You’ll probably also want to give the interview to the product creator so they can share it with their audience. They may or may not want to share it because you’ll be getting the affiliate commission as part of the interview. Others won’t mind because it’s additional exposure and ready-made content they can use to get sales they might not have had otherwise.

Running A Webinar to Earn More As An Affiliate

I want to mention that in addition to recording interviews as a straight audio file, you might also consider running a webinar with the product creator.

Webinars and Google Hangouts are great because people can see your screen, and/or your faces, live. You can show things on your screen (or on the product creator’s screen) or a PowerPoint presentation or something like that.

People love being able to join live because they can ask questions and feel like they’re really part of something.

Interview and Profit!

Hopefully, you’re really excited about the prospect of conducting interviews with product creators to make more sales of products you’re promoting as an affiliate.

It’s really simple to do and helps boost conversions. It’s different hearing a candid interview with someone than it is to just read about them.

Make sure you ask great questions and ask members of your audience what they want to learn about the most. Make your interviews interesting and try to ask things other people aren’t necessarily asking.

Make it your mission to spread the interview in as many places as possible. Also, consider transcribing the interviews so people can read the content as well.

Affiliate marketing is an industry with lots of potential, but you have to be careful when it comes to choosing which merchants you’re going to promote. There are definitely good and bad merchants out there. I don’t mean to scare you, but people have been burned by not investigating a particular affiliate merchant thoroughly enough before promoting it.

Even if a merchant is good and pays well, there may be other, even better merchants out there for you. Some merchants convert better than others. Some merchants pay faster than others. Some merchants pay more than others. You have to investigate and weigh your options, and it doesn’t always come down to who pays more than others.

Affiliate marketing can be a very lucrative business, but it’s important to be smart about how you approach it. First and foremost, make sure you can trust the merchant. Take a look at what other affiliates in your niche are successfully promoting. Make sure the merchant you’re interested in has a reputation for paying fairly and on time.

Research the merchants in your niche based on what’s written about them on the web. Read reviews about them and even consider contacting other affiliates about them. Sure, there are merchants out there like Amazon and eBay that you won’t really need to investigate because they’re well known for being legitimate.

But, what a lot of people don’t realize is that there are other merchants that might be even more lucrative than the usual suspects. There are other merchants out there that are easier to make sales with because they aren’t anywhere near as saturated.

It depends on your niche and your goals, of course, but promoting these lesser-known merchants might be the right path for you. That’s why you should do more digging to find great merchants than you otherwise would if you were choosing something like Amazon or eBay as an affiliate.

Consider how often and how much you want to be paid for your efforts as an affiliate. This totally depends on your niche, your audience, and the opportunities that are out there for promotion.

When you find a merchant you’re considering, in addition to their reputation, consider what they sell and whether it’s a good fit for your audience. Sometimes, promoting something might be really, really enticing because you see the dollar signs, when in reality, that particular product or merchant may not convert at all for your audience.

And there’s no real way of knowing upfront whether something will or won’t work. You can do your research and pay attention to your audience, but in the end, it’s going to take some testing and tracking and trying different offers before you find the perfect merchants.

Also, think about the future you might have with certain merchants. With certain merchants, you’ll be bumped up in payment with the more you sell. This even happens with merchants like Amazon where you’re paid on a tiered system.

But even with private, lesser-known merchants, if they see that you’re a good affiliate, they will often give you special deals for your audience, special percentages, and more.

Again, I recommend that you test different products and merchants to see what works for your audience. That’s really the only way to know, beyond the initial research you do.

As part of testing the different products, especially with digital products, I strongly suggest that you either obtain a review copy of the product (many merchants will be glad to provide one to proven affiliates), or purchase the product itself.

By doing that, you can get an inside look at the product, compare it with the sales page, write an in depth review, and especially you can weed out the bad products or poorly supported products before you recommend them to your followers.

Keep Track of Who You’re Promoting

This might sound silly, but once you really get started as an affiliate, you’ll probably end up promoting many different merchants. It’s important to keep track of who’s supposed to be paying you, how much they’re supposed to be paying you, and by when they’re supposed to pay it.

In an ideal world, everyone would just pay you what they owe you like clockwork. It doesn’t always work that way though. If someone is late in paying you, you may have to contact them. You don’t want to leave money on the table by just letting your payment due slide because of disorganization.

Of course, if someone doesn’t pay you at all or has a hard time paying you on time, then you probably should drop them as a merchant. Sometimes, it’s disappointing how people who used to pay well in the past suddenly have trouble doing so, and so on.

Trust me, from my own personal experience, this does happen.

Maintain Solid Relationships with Your Merchants

It can be really helpful if you maintain solid relationships with your merchants. You want them to contact you first with new offers, special rates, and more. It’s these relationships that can really help you earn more and grow your business.

Also, if you decide to create your own products in the future, these relationships will really help you because these merchants might, in turn, become affiliates of yours.

Or, you might find opportunities to joint venture partner with certain merchants. You can really scale your income up if you have solid relationships with proven merchants. Remember that they have their own customer base. When combined with yours, the opportunities are endless.

How to Find Affiliate Merchants

You can easily find merchants to promote depending on which niche you’re in. For example, if you’re in the Internet marketing niche, then you can search JVZoo.com, ClickBank.com, and WarriorPlus.com—these are great places to look.

If you’re looking to promote physical products, then you probably want to check out Amazon first and foremost. Commission Junction and ShareASale are other great options for physical products and more.

You can also search for merchants by typing in keywords related to your niche combined with affiliate related keywords (“your niche affiliate”). You might find great merchants that not many other people are promoting. This can be a great boon for you because there’s less competition to contend with.

You can also pay attention to what other people in your niche are promoting. If you see that someone is promoting a product that is selling really well and that you really like, follow the trail and figure out how you can become an affiliate for that product as well.

Choose a Merchant and Get Promoting

Do your due diligence on choosing a merchant, but don’t spend all your time researching. Yes, make sure that a merchant is going to pay you and pay well. Spend some time getting to know your audience and what they are most likely to buy.

But in the end, you aren’t going to make any money if you don’t actually promote. So, choose a merchant and promote them to test them out and start earning. Don’t fall prey to analysis paralysis. Move forward, build your business, and promote products your customers will love… and rinse and repeat. That’s how you earn money as an affiliate with great merchants.

I don’t know what day you’re reading this.

But I do know that today someone, somewhere, just launched a brand new Internet Marketing product or course that will finally teach you the secrets to building a successful Internet Marketing business in just months.

How do I know this?

Because every single day of every single year, someone does exactly this.

And here’s the best part – many and even most of these products work.

They truly do. That is, they work as long as you do the work.

Which bears repeating – Building an online business takes actual WORK.

There is no magic button to making a million overnight.

If there were, no one would be waiting tables or working at dead end jobs because everyone, and I mean EVERYONE would be rich.

So just get thoughts of overnight wealth out of your pretty brain the next time someone tries to tell you they found the magic button and they’ll share it with you for just $97.

However, if you are willing to work, and you’re willing to invest in your business, then I will tell you the secret to having an honest to goodness real business within 3-4 months that does indeed earn you a minimum of $5,000 per month.

The sad things is, most people who read this aren’t going to actually DO it.

And that’s because it’s not sexy and it takes WORK.

Darn, there’s that 4 letter word again.

And one more thing – if you want to accomplish this in 3-4 months, it’s probably going to take an investment as well.

Now, before you get unraveled because I suggested you have to WORK and INVEST, think about this…

…what job can you get – with no formal training – that will pay you $5,000 a month to start, with monthly raises? And that calls for you to work from any darn place you choose, when you want, where you want and how you want?

Name me one job like that and I’m in.

But there’s no such thing.

Imagine for a minute that you apply for a job.

The interviewer says to you, “The only training you need will be on the job. You’ll be making $5,000 a month by your third or fourth month. Each month that you want a raise, you can have one. There is no limit to what you can earn, it’s up to you. You can work from home or anyplace you like. You can work whenever you like, as little or as much as you like. And if there is any part of the job you don’t like doing, you can outsource it to someone else.”

That, my friend, is a job applicant’s dream come true.

And it’s exactly what you can have, if you want it bad enough.

So what’s THE big internet marketing secret I mentioned in the title?

If you haven’t already guessed it, keep reading.

If you have guessed it, are you doing it yet? If not, why not?????

Okay, here we go, and I warn you – you have heard this before.

You may have heard this 100 times before.

But what counts is the ONE time you hear it and actually start DOING it.

That, my friend, is LIFE-CHANGING.

And it’s why I’m taking so long to lead up to this – because I’m trying to help you make THIS the time you actually DO it and make it yours.

Here we go…

What you need to succeed is a LIST.

Yes, I told you that you heard this before.

But if you really want total financial freedom, you need a list.

You need a list.

You need a list.

YOU NEED A LIST.

Whew. Sorry about that. I get a little keyed up when I see people buying every latest greatest newest product out there when all they need to do is get busy and build a list.

Having a list gives you a ready market for any products you want to develop and create.

It allows you to sell affiliate products whenever you want.

It allows you to make money on demand.

Whoa – did a big bill just land in your lap? Send an email and get the money to pay it.

Did you just find something in the store you MUST HAVE RIGHT NOW?

Send out an email and in a few hours you can have it.

Think about this… properly built and handled, a list of 10,000 people can give you an income of $5,000 a month if you promote the right affiliate offers.

This doesn’t even include promoting your own products.

Plus when you have a list of 10,000, you also have leverage.

You can ask other marketers to promote your products to their lists in return for promoting their products to your list.

And you can build your list from zero to 10,000 in a couple of months, especially if you’re willing to invest in your list building efforts.

First, choose your niche. Health, finance and business, relationships, self-improvement… choose something you enjoy yourself that’s filled with people who spend money.

The hungrier your market, the better.

Either create a lead magnet or have one created for you. It should be an offer so enticing that visitors can’t help but opt-in to get it.

Put an upsell after that squeeze page to earn some up-front money.

Run solo ads or Facebook ads to send traffic to your squeeze page. Just spend a little bit here and there at first until you get your squeeze page and upsell page tweaked and optimized for best results.

Then buy more traffic. Use the profits from the upsell to buy MORE traffic.

Yes, you will be spending money.

But done right, you will also be making money.

Worst case scenario, you spend $5,000 to build your list of 10,000 people.

Best case scenario, you make that $5,000 or more on your upsell to pay for your list building.

It’s a leap of faith to do this. Which is why most will never do it. But because most never will, that leaves plenty of room for YOU to do it.

Don’t have money to invest in traffic? Then you’ll have to use ‘free’ methods, which aren’t free. They involve spending time and effort, but again, it’s totally worth it.

Now here’s another ‘secret’ to getting this done – anything, and I mean ANY PART of this endeavor that you don’t want to do yourself, you outsource. Get someone else to do it for you.

Yes, outsourcing costs money.

You’re building a business, aren’t you? You are looking at earning a $5,000 a month income within 3-4 months, so just make the investment and do it.

Mail your list consistently as it grows. That means once you have your first subscriber, you start mailing 4-7 times per week.

This is where you’re going to put your real effort – into writing emails that make people WANT to open them and read them.

You can’t force people, but you sure can entice them.

Whatever it is that your particular list wants, give it to them.

If you don’t know what that is, hang out where they hang out, talk to them and ask them what they want, what they need, what one thing would make a big difference for them.

“But all of that sounds like so much work!”

Guess what? If you want to build a business it’s going to take work. It’s going to take going through some bad stuff, some stuff that doesn’t work, some stuff that costs you money to build your business.

But once it’s built, you have a perpetual fountain of money on your hands.

You keep building the list, you keep emailing the list and you keep promoting to the list.

Build, email and promote.

Imagine the lifestyle where you can be any place in the WORLD, send out an email and literally get money into your account that same day.

5 sales, 50 sales, 500 sales, all from one email.

But to get to that point you’ve got to do the work first.

And I don’t care how many programs you buy. The fact is sooner or later you will finally come to the realization that regardless of what else you might be doing, you should also have a list.

Because a list is security.

It’s money in the bank.

Now think about this:

A year from now something happens and you need to make serious money FAST.

Maybe you found the house of your dreams but you’re short $20,000 for the down payment.

Maybe your son needs an operation and your insurance won’t cover $20,000 of it, and they won’t do the operation until you get the money.

Maybe the IRS says you owe $20,000 in back taxes and they’re about to take your home.

Whatever it is, you need a substantial amount of cash in your hands NOW.

But thankfully, a year ago you began building a list.

Within 4 months your list was up to 10,000.

Now it’s over 30,000.

You send out one email.

And the next day you have $5,000 in cash.

So you send another email the next day, and two more after that.

And you have your $20,000.

You get the house. Or your son gets the operation.

Or the IRS leaves you the heck alone.

Now that is security. That is power. That is freedom.

And it all starts with you, right here, right now, creating your funnel and building your list.

If this is the only piece of internet marketing advice you ever take, you will succeed and succeed big.

Build. A. List.

Starting now.