Archive | February, 2022

If you’re an experienced online marketer, you may never have considered working with brick and mortar type businesses, but after reading this you might rethink your position.

First, it’s great money.

Second, it’s great money FAST.

Third, you don’t actually need to do any of the work yourself, since you can outsource everything.

The hard part? Getting clients. At least, it tends to be hard for most marketers trying to run a marketing business for offline clients.

But I’m going to show you how to get all the clients you want, using three easy techniques.

All three of the techniques center on one thing – offering a FREE 20 minute consultation about why their website isn’t getting them enough customers, and how to fix it.

Think about it – how many businesses want more customers? Nearly all of them.

How many businesses would like those customers to find them on the internet and then walk in the door, ready to buy? Nearly all of them.

And how many businesses would like someone to tell them why their website is doing such a lousy job of getting new customers, and how they can fix it?

Just about all of them.

So your offer is going to be a free 20 minute consultation on why their website isn’t getting them business and how it can be fixed. Totally free, no obligation, no nothing beyond you honestly and earnestly helping them.

There are two keys to your offer – first, it’s only 20 minutes. Most business owners are happy to find 20 minutes to have an expert look over their site and give them some helpful advice.

Second, you are going in without expectation of self-profit. Your entire motive is to help them. And when you think like this, it will show. They’ll let their guard down and have a real conversation with you.

And more often than not, they’ll also hire you to do the work for them.

The three methods you’ll use to get these appointments are:

• Posting on Craigslist or a comparable website if you’re outside of the U.S. Of the three methods, this one tends to get the lowest response. Yet the appointments you do get – perhaps 1 to 2 per week – will very often result in a sale. However, if you scale this up and post in numerous cities, this method alone can be enough to keep you busy. You’ll just have to conduct your appointments via Skype or phone. Be sure to find ways to post that don’t conflict with Craigslist rules, since they can sometimes get a little cranky if you post the same ad in multiple cities.
• Create cards that you leave in strategic places. First, create your cards. They could be brochures, or they can be oversized business cards. Spend plenty of time getting your wording just right. Next, scout your locations. You want to find places where business owners have down time – for example, accountants, suppliers, repair shops, computer shops, etc. Mark each card with a code so you can give a commission to the business where your new customer found your card. Done correctly, this will yield several appointments per week.
• Email business owners directly. You can generally find their email address on their website, or you’ll find a ‘contact me’ form. Either way, let them know you’ve been studying their website. You’ve discovered 3 things they could be doing to bring in a whole lot more customers, and you’d be happy to stop by and show them what those things are.

And finally, because you go in with no expectation of self-profit, business owners will feel completely confident in recommending you to other business owners.

This will be a natural outcome of your business model, but it’s not the one to rely on. Some months you’ll get several referrals, and other months you might not get any.

So when they come, be thankful, be happy, and by all means go out of your way to show appreciation to the person who referred the new business owner to you.

Start offering free consultations, and deliver great value to everyone you meet with! Before long, you’ll have more people wanting to do business with you than you can handle by yourself. In fact, the next skill you’ll need for growing your business after implementing the action plan above is learning how to outsource or hire effectively! 😉

None of these take much time, but any one of them can add significant sales to your bottom line. Or try all six, and see your sales explode.

Your Prospects Are Afraid…

Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number.

Why? Because your prospects are afraid you are not who you say you are.

On your ‘about me’ page, provide all of this info again, along with photos of you, any employees you have and maybe even your location. Make it super easy to trust you and you’ll get more sales.

Elevate Your Prospects’ Status to Make More Sales

People want to prove they are better than others and have people look up to them. This isn’t bad, it’s just human nature. And you can use this tidbit of knowledge to make more sales, too.

Play up to this tendency to feel more important. Show prospects how buying your product will raise their status among peers, friends, family, etc. Show them how important they will become as a direct result of buying your product.

Have Your Sales Message Come from a Peer

One of the ‘secrets’ to boosting response of your sales message is to have it come from a peer of your ideal prospect.

In other words, you want your message to come from someone of the same group you are selling to.

Are you selling to women in their 40’s? Have your message come from a woman in her 40’s. Selling to investors? Have your message come from another investor, and so forth.

You can likely take any promotion you are running right now, change the message to come from the prospect’s peer, and increase your response considerably.

This technique is even more important when you are selling to someone who is highly skeptical. Nothing melts resistance faster than hearing a message from someone you perceive to be very much like yourself. Split test this and see the response – I think you’ll be shocked at the increase in sales you experience from this simple technique.

Focus on the Benefits of the Benefits

You already know how important benefits are to the selling process. Features are great, but it’s the benefits that sell. For example, that weight loss book is pretty and it has 300 pages – those are features. The benefit is the reader will lose weight if they follow the plan laid out in the book.

But what are the benefits of the benefits?

In the above example, ask yourself what are the benefits to losing weight? For example:

• Looking better
• Feeling better
• Becoming more attractive
• Living longer
• Fitting into clothes they already own
• More confidence
• Turning heads and getting dates
• And so forth.

Talking about just the main benefit – in this case, losing weight – isn’t enough. You want to dig deeper and expound on all the benefits your customer is going to get, and then paint a picture of their new life after they use your product.

Find the Story

Every product has a story buried somewhere – you just have to dig it out.

For example, look at this headline from John Carlton:

“Amazing Secret Discovered by One-Legged Golfer adds 50 Yards to Your Drives, Eliminates Hooks and Slices… And Can Slash up to 10 Strokes from Your Game Almost Overnight!”

I have zero interest in golf. None. Yet after reading this headline, I want to know about the one-legged golfer.

Now imagine if I did golf – and imagine what all the golfers who read this headline did. Yup – guaranteed, they couldn’t help but keep reading to find out about that one-legged golfer.

That’s the power of a good story.

Get More Micro-Commitments

The more a person commits to something, the less likely they will change their mind.

For example, if you can get someone to opt-in to two or more of your lists, they are more committed to staying on your lists.

And get this… they are also more likely to make purchases, too.

It’s a principle of psychology that the more a person commits to something, the more likely they are to stick with it for the long haul.

For example, someone might say they are going to start running. But all they do is say it – they don’t do anything else – and within a week they’ve forgotten all about it.

But if that same person buys new running shoes and clothes, visits running websites, subscribes to a running magazine and joins a running club, then I can almost guarantee they’re going to run.

It’s the same with your lists. If you can get subscribers to opt in to multiple lists, they become more committed to you and to the niche or topic itself.

So let’s say your niche is dogs. You might ask your new subscribers to opt in to a special course on potty training, another course on bad behavior modification, another course just on their particular breed of dog and so forth.

By getting more of these micro-commitments from your readers, you greatly increase the odds they will become your customers and even purchase from you multiple times.

Now how great is that? Apply these 6 forgotten tips, and start making more sales!

Manny Khoshbin arrived in the U.S. at age 14 when his family fled civil unrest in Iran. They were penniless and lived in a station wagon for weeks before finally affording an apartment. Manny got his first job at Kmart, stocking shelves for $3.15 an hour. Fast forward to today and he’s a multi-millionaire.

His advice?

• Have BIG Goals. “Average goal-setting techniques create average results, Khoshbinn warns. He says you need to be more aggressive in charting exactly where you want to be in 1, 2, 5, 10 and 20 years. “Set goals you can 100 percent commit to each year, and then stick to them.”
• Make a Plan. “You can’t drive from point A to B if you can’t see where you’re going,” Khoshbin says. So plan every step of the journey to achieving each one of your 1, 2, 5, 10 and 20 year goals.
• Learn from the Best. To get to the top, you must become really good at what you do. Surround yourself with successful, like-minded people and learn everything that you can about your business. Experts aren’t born, they’re made, which means you can become an expert at whatever you choose.
• Check in Every Week. Once a week sit down with your goal list and see if you’re on the right path. Make adjustments, decide what needs to be done and let your subconscious find the solutions and paths to achieving your goals throughout the week.
• Be Stubborn. Too many people give up before they reach their goal. Remind yourself daily on why you are doing this in the first place. You might want to write out your big “Why” and tack it to the wall in front of your desk, to be reminded daily of why you are working hard to achieve your dreams.

One last note: If a Kmart stock boy can become a multi-millionaire… what can you accomplish?