Archive | April, 2022

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly groundbreaking stuff.

I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies:

The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century.

He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…

Taking a step forward, he sees a small chest. Opening it, he sees a couple hundred gold coins. Yeah! This is pretty cool.

But then he catches just a glimmer of something deeper in the cave. Opening the door wider to let light in, he sees more gold. And priceless statues. And gemstones. And… the treasures go back as far as the eye can see.

Holy cow. That one gold coin turned out to be the beginning of more wealth than the GDP of most countries.

Well that’s how I feel about what I’m going to teach you here. To the uninitiated eye, these three lessons might seem small, like a single coin.

And they might almost appear trivial. But I promise you, if you follow this advice, your online income can become almost limitless.

And by the way, some people have paid literally thousands of dollars to discover what I’m about to show you:

Marketing Lesson #1: Make an irresistible offer

You’ve heard the term irresistible offer before, but what does it mean?

First, it’s an offer that’s better than anything your competition has.

Second, it’s so good that it’s truly hard to pass up.

For example, if I were to sell you a brand new car for $1,000, that’s an irresistible offer.

Most marketers have trouble getting their marketing to convert because they’re offering the same stuff as everyone else. Yes, they try to make it sexy, but it isn’t.

You can dress a pig up in a lovely, low-cut evening gown, or even a tiny bikini and high heels. But it’s still a pig.

(Not trying to pick on pigs here, btw – I think they’re kinda cute and definitely smart.)

You can have weak marketing and a great offer and make it work.

But great marketing will never compensate for a weak offer.

If you don’t have the right offer, then it doesn’t matter how great the copy is, what the headline is, who is promoting it and so forth.

If you want to make sales, you’ve got to have an absolutely superior, irresistible offer that the prospect simply cannot turn down.

And you’ve got to back the offer up with a product that delivers, too. I’ve seen offers that blew me away, but once I got into the product, I realized it was 80% hype and 20% substance.

As you might have guessed, I asked for a refund – as did close to 50% of their purchasers.

So make them an offer they cannot refuse, and then deliver on every promise you make.

Do this and you cannot help but make a fortune.

Marketing Lesson #2: You’ve got to have a big marketing idea.

Just having a bigger promise or using a hyped headline isn’t going to work anymore.

If you’re going to be seen and heard by your prospects, you’ve got to cut right through all the shouting online and present something brand new.

Think of it this way: A regular marketing idea is doing what’s already been done, except maybe it’s 10% bigger or 10% better.

That used to work, but these days it just blends with everything else.

But a big marketing idea is something new, something revolutionary. It could be an entirely new approach, a new way of looking at something or a new way of doing something.

Take cars for example. A regular marketing idea is to make a car 10% more gas efficient, or 10% sleeker/bigger/smaller/curvier/boxier etc.

If you think about it, most of the cars today just sort of blend. They look a lot alike, work a lot alike… it’s always been like that.

Then there’s Tesla. Put a Tesla side by side with any other car, and you’ll notice a difference. Talk about how a Tesla runs, and it’s revolutionary.

Don’t let your idea be the latest model of Ford or Chevy.

Make it a Tesla.

Give your prospects a feeling of discovery, of something completely new that gives them an AHA! Moment.

Offer them hope that this is finally THE solution they have been searching for.

It’s powerful, indeed.

Marketing Lesson #3: Customer acquisition is simply about good math.

I know you keep hearing about free traffic. But free traffic isn’t free; it costs you time and work. And more time. And more work.

If you want to make serious money, then you’ve got to learn some math and be willing to invest some money to make that money.

Online marketing in the six and seven figure range is all about buying new customers – not hoping they eventually find you on their own.

Buying new customers is how you grow big and fast.

Think of customer acquisition as an investment.

You’re investing in the acquisition of assets — customers.

And to do this wisely… like the best marketers in the world… you need to know some numbers.

For example, one of the absolute most valuable marketing numbers for you to understand and use is the Maximum Allowable Acquisition Cost (MAAC).

MAAC tells you the most you can pay to get a new customer.

And to know your MAAC, you also need to know the lifetime value of your customer. Which in the beginning is hard, so do this instead – know the 3 month value of your customers.

How much do they spend with you in 3 months? Whatever that number is, you need to spend less than that to get a new customer.

Most entrepreneurs and marketers don’t know their MAAC or their customer’s lifetime value.

Of if they do know the numbers, they don’t use them to determine their traffic generation budgets.

But if you want to earn six or seven figures a year, you’ve got to know and USE this stuff.

Once you know these numbers, you’ve got to focus on increasing the value of your customer, so you can increase your MAAC, so you can get more customers.

Very few average entrepreneurs and marketers understand this, but now you do.

So, did I just hand you three gold coins?

Or a vast and unending treasure trove?

That’s up to you and what you do with this information.

What I’m about to say might sound contradictory at first.

And you might think I’m nuts. But stick with me…

…I want you to not only accept, but embrace your weaknesses.

That’s right – I’m not about to blow air up your skirt and tell you that if only you stick with it and persevere, you can learn how to do everything your online business needs you to do.

Hate website building? Stick with it and you’ll get good at it.

Don’t have a clue about SEO? Take a bunch of courses and eventually you’ll be a master at it.

Does writing make your skin crawl? Spend 4 hours a day, every day writing, and in a year or two you’ll be good enough to get by.

Nope. All of that is lousy advice given to new marketers by seasoned pros and amateurs alike.

And it’s nonsense.

If you hate cooking, should you really spend the next year of your life in the kitchen? I don’t think so.

If you’re a lousy mechanic who hates working on cars, do you really want to learn what every part under that hood does, and how to maintain and replace each one? Not on your life.

Yet we tell new marketers that if they don’t like building websites and don’t want to learn how to do it, they should just do it anyway.

And in fact they should learn every single aspect of their business, because once they do, then they can make tons of money.

And I’m here to tell you it’s poppycock.

You are really, truly good at maybe 2 or 3 things.

4 things tops.

5 if you’re a direct descendant of Leonardo DaVinci.

But that’s it.

Everything else? You don’t have the knack or the inclination.

And guess what? That’s OKAY. In fact, that’s GREAT.

Because one of the very first steps to going from online millionaire wannabe to actual online millionaire is to embrace what you are good at AND what you’re lousy at.

Here’s what happens when you think you have to do everything in your business – you procrastinate.

You don’t really want to learn how to write a squeeze page and lead magnet, so you procrastinate.

You don’t really want to work on your website building skills, so you put it off.

You don’t really want to do social media, so you set it aside for later.

A ‘later’ which, by the way, almost never comes.

But I can tell you for a FACT that the day you begin to become super successful online is the exact same day that you decide you are ONLY going to focus on what you’re good at, and you’re going to delegate everything else to somebody else.

Are you an amazing coach who is clueless about anything technical? Then delegate your website to someone else.

Do you love building sites and flipping them, but you hate writing the content? Outsource the content.

You get the idea.

When you hire someone else to take care of all the things you don’t like doing, you free yourself to focus on two things – what you’re truly good at, and working on your business instead of in your business.

Still skeptical?

Here’s a list of benefits to outsourcing everything you don’t like doing or you’re not good at performing:

Benefit #1: You can make fast progress because you’re no longer being held back by the things you don’t want to do.

Benefit #2: Your income skyrockets because of benefit #1.

Benefit #3: You’re happier. MUCH happier, because you’re not doing all the things you hate doing.

Benefit #4: You now have the benefit of other people’s work, which means you can scale much faster and easier than if you were still working alone.

Benefit #5: You have much more free time because again, you’re not having to do all those things you don’t like doing.

Benefit #6: Because you have more free time, you can take a step back and really see what direction you want to go in next.

Benefit #7: You can spend more time working on your business rather than slaving away in your business.

Benefit #8: You can take advantage of spur of the moment opportunities, because you have a team that can quickly mobilize and do what you need.

Benefit #9: You are now working and acting like a person of wealth. There is a reason wealthy people delegate like crazy – it makes them money on a much larger scale.

Benefit #10: You’ve got an entirely new mindset. You’ll have to experience this to fully understand it, but I can tell you that it’s the difference between being a foot soldier on the ground, versus having a bird’s eye view of your business, your market and your future.

“But that’s going to cost a lot of money to outsource all the things I need.”

If I offered you $7 for every dollar you gave me, how much would you give?

All you have, right?

Outsourcing works the same way. You are paying these workers, but in return you are making multiples of what you’ve paid.

I can’t emphasize this enough – if you are really, truly, absolutely serious about making six or seven figures online, then you need to start outsourcing everything you’re not good at or don’t like to do.

Period.

Do you remember the television series, “The Odd Couple?” You might have seen reruns of it on one of those channels that broadcasts old shows from the 60’s and 70’s.

The Odd Couple, starring Tony Randall and Jack Klugman, was a smash hit and one of the most beloved shows of all time. But its creator and executive producer, Garry Marshall, was young and terrified:

At the time, I was pretty new to television and I went to work every day of the first season scared to death. I desperately wanted to do a good job.

Unfortunately, I didn’t even know what a ‘good job’ looked like. One thing I did know was that people were looking to me for answers and I had to be ready with them. I had to make a decision right or wrong.

And time and again he did make those decisions.

You might be new to online marketing, and you might be terrified of making a wrong decision. That’s okay.

Any decision is better than no decision. Any action is better than no action. After all, you can’t learn from mistakes you never get a chance to make. You can’t win the lottery if you don’t buy a ticket, and you can’t get rich online if you don’t DO something.

Just learn to make decisions and carry those decisions out, and you’ll be fine.

A little terror is a good thing – it keeps you on your toes.