Archive | April, 2022

Last month my friend moved into a new place. Little did she know that the window frames were covered in mold – something she’s deathly allergic to.

Within days she goes from vibrant young woman to bedridden sick person with sinus pain so bad she wanted to cut her own head off. (Sorry, that’s a bit graphic – her words, not mine.)

At first she had no clue what the problem was, but once she realized it was a mold issue, she grabbed her laptop and started desperately searching for answers.

It took her several days to find out exactly how to get rid of the mold, as well as what she should be doing for herself to get better.

Now then… wouldn’t it have been great for her if there was an instant download information product she could have purchased to help her with her dilemma? That’s what she thought, too…

…so as soon as she was better and had taken care of the mold and herself, she started putting together all of the information she learned into an info product to sell.

Talk about turning bad into good.

Thanks to her bout with mold, she now has a new residual income source.

So tell me… what problem have you faced this month?

And how did you solve it?

Because there is a very good chance that you, too, have the makings for an instant info product people would pay good money for.

And if you don’t have a problem that needs solving, I guarantee one of your friends do. Ask them. Ask everyone what they need, what they want, and what problem is driving them crazy.

Then invest a day or two in research and putting an info product together. Then get it online.

Never stop looking for opportunities, because they are literally all around you every minute of the day. When you find them, prioritize, and take action on your inspiration!

First things first – what’s a ‘sticky’ continuity course?

A continuity course is basically a membership where you drip feed the information to the members.

Maybe it’s on how to build a list of 10,000 hungry buyers, or how to generate super targeted traffic, or how to use social media to get new fans, prospects and customers.

The ‘sticky’ part refers to keeping your members from leaving.

The biggest hurdle most memberships and continuity courses face is in keeping their members once they get them.

And the higher the price point, the more difficult it is to get them to stick month after month.

So here’s what you do:

• First pick your topic. Okay, you knew that already.
• The next thing is either write your sales page or outsource it.
• Next, write the first module, or outsource that, too.

If you’re hot to trot and want to launch tomorrow, you can do these things in a day. Just put on your blinders, turn off all distractions and get busy.

Now then, how are you going to make it ‘sticky?’

By asking your members what they want to see next.

Set up a private Facebook page and ASK them what they want.

Everybody wants to feel like they are part of a community (hence the Facebook page) and EVERYONE wants to give their opinion and feel important.

So make your members feel important because – guess what – they are.

Ask them what they want and then give it to them… guaranteed they will stick around.

I’ve seen plenty of marketers (myself included) make thousands of dollars doing this.

And all you need to get started is a sales page and your first lesson. Everything else comes later.

Once your course reaches its inevitable conclusion, you’ll have a complete membership that you can continue to sell for a long time to come – maybe years.

When you get tired of selling the memberships, you package the whole thing and sell it as a one-time deal.

When you get tired of that, you sell the rights to the course to other marketers.

And it all started with one lesson and one sales page that you can get started on today!

Imagine all the prospects you attract to your business as being a large mound of gravel.

But hidden in that gravel are diamonds.

Your job is to sift through the gravel to find the diamonds, and to do this as cheaply and effectively as possible.

You want to spend the majority of your marketing time and money on the diamonds – not the gravel.

Look at it that way and you’ll wake up every morning with the excitement of a prospector – filled with hope and possibility.

You could be just one email, or one ad, or one click away from your fortune! Keep sifting!!