Archive | May, 2022

You already know all about scarcity. The scarcer something is, the more people want it.

That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.

For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.

But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.

But what if we used it in a slightly different way…

Imagine you have different levels of participation in a product launch.

For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.

You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.

You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.

And you’ll sell 1,000 copies that don’t include coaching or the done for you option.

Then you place counters on your site that tell how many copies of each have sold.

Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.

People will continue to revisit the page just to see what’s selling.

And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.

The last copy or two will likely FLY off the shelf.

You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.

You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.

And if they don’t act fast enough, they will miss out, too.

Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort.

It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste.

Let’s say you spend time coaching people on how to start their own businesses. You show them the sequence, how to get things done, how to outsource, the shortcuts, the little things they need to know and so forth.

But consider this: There are other marketers who want to get paid for coaching, too. Except they don’t know where to start or what to do.

So you also coach other marketers on how to do coaching.

You let them in on all your secrets of how to get clients, how to work with clients, how the whole process works and so forth.

I suppose you could even let them listen in on your coaching calls. If you do, you need to let your students know someone else is on the line.

And whatever you’re charging your regular coaching clients, you can probably about double for your new students who are learning how to become coaches. Again, it’s up to you.

You’ve got a skill – coaching – that others want to have. So why not become a coach’s coach?

You can give your future coaches templates for their sales pages, techniques for getting their first clients and ongoing support. And for this you can easily charge $5,000.

Even if you just take on two new students a month who are learning to be coaches, that’s an extra $120,000 a year.

I mentioned this to a friend, and he’s a bit snarky. He wanted to know, “If you’re coaching students, and you’re coaching coaches on how to coach students, couldn’t you also coach people on how to train new coaches that teach coaching?”

Actually, yes. But that might be taking things a bit far. 😉

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.

Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions and get them to click your link or buy your product? By adding faces to just about everything you do.

Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face.

In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.

Now notice which one gets more clicks.

Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.

And they work especially well on all things Facebook and social media, because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.

The human brain is actually wired to look for and respond to facial cues and expressions, much more so than the written word.