Archive | September, 2022

If you’re not repurposing your content, you’re losing traffic.

Repurposing is a technique to change either the format of your content or change its target audience.

For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or even an infographic.

A blogpost on your website will only attract people who are interested in reading content. But when you repurpose it, you reach a new target audience on different channels.

Imagine converting your blogpost into a Slideshare presentation, and then getting 50,000 views. It’s entirely possible to do this. And further imagine that at the end of your Slideshare, you had an appropriate and highly relevant offer to join your list.

Even if a tiny fraction of people who viewed your presentation joined your list, it could still be 1,000 or more new subscribers for you.

You can convert your existing content into:

• Social Media Snippets
• Infographics
• Videos
• Slideshows
• Ebooks
• Pdfs
• Case Studies
• Lead Magnets
• Email Courses
• Images
• Podcasts

And more…

I’d recommend starting off with videos on YouTube, republishing on Medium, pulling out social media snippets, and creating a slideshow on SlideShare.

These are some of the best and proven ways to repurpose content that will send heaps of traffic your way.

I like to write. Heck, to be honest I LOVE to write. Yet sometimes I hate it as well – like when I HAVE to write another newsletter and I’m thinking I just don’t know what to say.

That’s why I like to find ideas that jog me into writing, and I share them with you here. Because I know if I sometimes have trouble writing, then those who aren’t that fond of putting words to paper must sometimes prefer to get a root canal than write another article or blog post. So take heart, here are 8 suggestions that should get your typing fingers flying and your blog readers happy they stopped by your site.

Be impulsive. If you write on a frequent basis, then there should be a part of your brain that’s always on the lookout for ideas, rants, complaints, laughs, etc. When inspiration strikes, WRITE. Yes, right then and there. If you can’t, then at least make lots of notes for later, and at the first available chance sit down and type it out. You can always polish it up later.

Some of my best writing has been where I feel possessed of spirit and the words simply fly into my head of their own accord. It’s almost like magic, but if I don’t immediately type them out then I lose both the spirit and the enthusiasm, and usually the post or article never does get written.

So be impulsive and write the moment the spirit strikes. You may not even know at first where it’s going, but that’s okay. Odds are you’ll be pleasantly surprised.

Question everything. Question authority, rules, the way things are and the way things are done. Always be asking yourself “Why?” Why are things this way? Why do we do it this way? Is there a better way? And so forth. Even if you don’t have the answer, sometimes simply asking the questions can make for a terrific post.
Break rules. Above, we’re questioning rules, and this goes one step further. Is your blog about weight loss? We all know there’s a rule that you be kind to everyone, regardless. But sometimes people need tough love, and maybe your next post should be how grossly obese people need to sit down and write their obituaries because odds are really good that they’re not going to live all that long.

And before you send me an email telling me that I should not have said what I just did, I recently read a news story in which a doctor, a DOCTOR, told his patient to write his obituary and it was exactly what the guy needed to lose 376 pounds. So yes, sometimes it’s more than okay to break the rules.

Combine unlikely things. This is the peanut butter and chocolate trick, or the apple pie and cheese trick. Take two ideas, concepts, or whatever that normally do NOT go together, combine them and see what happens.

For example, if your website is all about how to raise money for non-profits, find out what the greediest people in the world do to acquire their fortunes, and then see how that knowledge might be appropriately used to raise funds.

Just write. I know I’ve mentioned this one before, but it’s so good I’ve got to say it again – just sit down and start writing, even if you don’t have a single solitary clue what you’re going to write about. Odds are the first few paragraphs will throw away nonsense, but soon something will emerge from your subconscious that’s been dying to get out. I’ve used this technique many times, and it seldom fails me.

Make an outline. If you’ve got your topic and you have an idea of what you’re going to say, then by all means make an outline. Once you’ve got it, just fill it in. And no, you don’t have to write it in order – pick a section of the outline, write that section, pick another section and so forth. Making the outline first is a dynamite way to then write quickly and nearly effortlessly. Plus you’ll get to see early if your idea is worth writing about or not.

Be crazy. Okay, so this crazy idea popped into your head, and you just KNOW that it’s silly, but what if? That is, what if it’s not so silly after all? We tend to dismiss our crazy ideas too quickly sometimes rather than see them through. And here’s something worth remembering – every great achievement started out as someone’s “crazy idea.” So go ahead, follow through and see what happens.

Chunk it. Write non-stop for a certain length of time, such as 20 minutes or 30 minutes, and then take a 5 minute break. Knowing that you cannot stop writing for that period of time makes you focus and get to work, and knowing you have a break coming up soon makes it all tolerable, even on days when you especially don’t feel like writing.

There you have it… 8 ways to beat writer’s/blogger’s block. Now get to writing, will ya! 🙂

…that you can’t achieve in a year.

What happens when you give yourself a goal to do something in the next year?

You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.”

You put it off. And put it off. And a year later… you are still exactly where you are right now, today.

But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.

5 year plans? Work for almost no one. Things change during a year’s time – what about during 5 years? Everything can change.

People function in 90 day chunks. You can’t plan to lose 50 pounds in a year because you’re continually eating the wrong things. Why? Because you think you can always eat right later and exercise later.

But you can lose 25 pounds in 90 days. Now you’ve got a deadline that is close, and you’ve got to get busy now.

And once you’ve lost those 25 pounds in 90 days, you can lose 25 more in the 90 days after that.

Let’s talk about your online business. Can you ramp it up in a year? Probably not, because again, the deadline is too far out. You’ll do everything BUT work on your business.

But in 90 days? You can build a website, build a list, create your first three products, recruit a couple dozen affiliates and do a joint venture or two.

And that’s just the start.

Once you’ve laid the groundwork in the first 90 days, you can level up and leverage what you’re already done.

Maybe you make an average of $2,000 a month during your first 90 days.

But now you have products, affiliates, a growing list, a growing reputation, a name for yourself and people who trust you and want to do deals with you. Do you think you can earn a whole lot more in your second 90 day period?

You bet you can.

Decide what you want and then focus on just doing that thing. Don’t get distracted. Don’t buy stuff you don’t need or spend time on things that don’t take you to where you’re going.

Break your 90 day goal up into 30 day increments. Where do you need to be 30 days from now to achieve your goal? Where do you need to be 60 days from now?

You’re looking at one big goal with two checkpoints along the way to make sure you’re on track.

Focus on this goal for 90 days. Will you do that for yourself? For your family? For your future?

The takeaway:

Ask yourself – where do you want to be in 90 days?

What do you have to do to get there?

And are you willing to do it?

Decide what you want.

Write it down.

Make a plan to accomplish it in 90 days.

And then just do it – in 90 days.