Archive | October, 2022

You already know that adding bonuses to an offer can increase your sales. But did you also know that the wrong bonuses can actually DECREASE your sales? That’s because it muddles the offer and confuses the customer.

Here’s the 4-part test I use that almost guarantees I choose the right bonuses every time:

1. Does the bonus have a high perceived value? Or a value the prospect cannot determine? Answer yes to either one and it passes the first test. For example: If you’re selling investment advice, then offering a video of insider’s investment tips from the author of the product can have a very high perceived value, while offering an investor’s dictionary (information that can be found with a quick Google search) would have a very low perceived value.

Another example is offering an ebook that currently sells for $97, versus one that sells for $5. Be sure to show them the actual page where you are selling the $97 ebook, and also make sure no one else is selling that same ebook elsewhere for less.

2. Is the bonus unique? Offering a special ebook written by you is unique, so long as you haven’t sold the resale rights. Offering a resale rights product available all over the Internet is not unique. TIP: You can refashion a PLR product into your own unique product – with a unique title and cover – so even though the info is not entirely unique, it does appear as though it is. Is this ethical? I’ll let you decide.

3. Is the bonus relevant to the product being offered? If you’re selling a coffee maker, then a coffee bonus is relevant. Same thing if you’re selling coffee and you give away a free coffee maker (one company made a fortune doing exactly this.)

At a loss as to what to offer? Look at your main offer and then ask, “What’s missing?” It might be a set of instructional videos, or a way to double the effect of the main product. Or perhaps it’s personal coaching, or a webinar to answer questions and help the users get the most out of the product.

4. Is the bonus desirable? The more people want your bonus, the greater the number of prospects who will purchase your offer – sometimes just to get the bonus. For example, if you’re a well-known copywriter, you can offer to polish one of their sales letters as a bonus when they purchase your $997 course on how to write sales copy.

Apply these bonus hacking tips when you create your next product, and you’ll sell more!

To double your revenue, we’re going to presuppose that you first of all have revenue from something you’re selling, be it your own products, resale rights products, affiliates, etc.

Let’s say right now you’re selling a $17 ebook and video course. You might be paying for your traffic or getting it in other ways, it doesn’t matter at this point.

Now watch carefully – this is a two step process. Mind you, you could simply do step 1 and ignore step 2 and it will increase your revenue. But we want to DOUBLE your revenue or better, so I highly recommend doing both.

Step 1: Build up your backend. That is, offer upsells and one time offers on all of your deals. This step alone can greatly increase your revenue, and this doesn’t have to be your own products. Go buy resell rights to products related to your $17 deal and offer those.

Now tweak your sales funnel to maximize that backend.

You want it producing as many sales as possible, and simple tweaks can sometimes result in startling increases in your conversion rates.

Step 2: Use some of your increased revenue to purchase more traffic. These days you probably want to avoid Google Ads because they’re heavily into slapping and banning, but there are plenty of other places you can advertise, such as Facebook, Bing, etc.

What’s that? You’ve never paid for advertising and don’t know where to start? Like anything new, there is a learning curve. Spend an hour a day on it and within a year you will be a bonafide expert.

Start out slowly, spending maybe $10 at a time, and work your way up. Remember, because you’ve added an entire backend to your sales system, you are already bringing in a lot more revenue than you were. By leveraging this money into yet MORE traffic, you can make more money still.

Frankly, if you’re already selling anything online consistently, focusing on these 2 simple things (improving your back-end upsell to provide more value for your customers, and expanding your advertising to reach more customers for your product that is already selling) is the only thing you need to focus on to double your income, or possibly more…

There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like.

First myth: If you post an article on your website and again on Ezine Articles (or any other article directory) then you’ve got to significantly rewrite it so that it’s not duplicate content, right?

Wrong.

So long as it is ORIGINAL content, as in it’s your own content (whether you wrote it or hired someone to write it) you can post the exact same article on your own website and again on the article directories. That’s because Ezine Articles doesn’t care if the article has already been published — as long as it is credited to the original author.

And as far as I know, this holds true for every article directory. If there’s a directory out there demanding unique content, then they don’t know what they’re doing. It would be like asking the Beatles for a unique version of Yellow Submarine before a radio station would play it. It’s just plain crazy.

Second myth: You should publish your article to the ezine directory first, and once it’s accepted then you should publish it to your own website.

Rubbish.

Why would you give your own original content to an article directory before your own website?

If you’re thinking it somehow helps with SEO, it doesn’t. If you’re thinking they won’t take it if it’s already on your website, see above.

You publish it to your own site first to make your site the authority site and to give your site the link juice.

Your main goal in publishing articles to article directories isn’t SEO and it isn’t getting traffic from the directory. It’s to get relevant authority sites to pick up and publish your content, thus giving you valuable backlinks and yes, targeted traffic.

Third myth: “But if other websites are picking up my article, isn’t that duplicate content?”

No. Before the Internet, when the Associated Press would write an article, that article could be picked up by hundreds of different newspapers, with each paper printing the exact same article and byline.

Enter the Internet. Just like the AP, news sites generate content that is then picked up by hundreds of different websites. Each website posts the same identical article with the same byline. It’s called syndication, and it’s perfectly fine. You will NOT be penalized in any way for it, and it can provide valuable backlinks and targeted traffic to your website.

How does Google perceive syndicated content? When a particular article appears on multiple websites, Google perceives it as being POPULAR and adds SEO weight to it, depending on how many instances it discovers. And if it finds your content on high PR and authority sites, it gives it even more weight.

So with those 3 myths officially debunked, stop being held hostage by fake news and get to work on getting your own article content published, circulated and syndicated online!