Archive | February, 2023

Do you have domain names sitting around idle? Maybe you bought them with the intention of doing something in particular, but you just haven’t gotten around to it yet.

Here’s a cool idea: List them for sale on sedo.com and then forget about them until one of two things happen…

You decide to use them or…

… you get an email from Sedo from someone who is offering to buy one of your domain names.

You never know if or when this might happen, but why not at least give it a shot? One marketer I know of did this with his domains. Six months later, he got an email from Sedo saying someone was offering $100 for one of his domains. He wasn’t interested in taking such a low offer, so he countered with $2,000 just to see what would happen.

The buyer countered with $300, he countered with $1800, and several emails and counteroffers later he sold it for $950. Not bad for a $9 investment. Sedo took a cut and he got the rest.

And while he did have plans for that domain name, he figures he can just choose a different but similar name when the time comes – no big deal.

There’s no guarantee you’ll sell your domains this way, or that if you do, you’ll make a lot of money. But as you know, domains have sometimes sold for ridiculous amounts. There’s no harm or fee for listing your domains, so why not give it a shot and see what happens? You’ve got nothing to lose and potentially a nice fat return for trying it.

Plus, if you’re creative and do some market research on hot topics and keywords, you could potentially start registering new and marketable domains that have a high chance of selling when you list them in a domain marketplace like Sedo, and turn this strategy into a full-time business. Some people are already doing this now… Why not you too?

You might be thinking that you are not qualified to coach anybody on anything. After all, what kind of an expert are you to be telling others how to run their business or their life, right? Actually, the odds are you couldn’t be more wrong. I’ll show you WHY and HOW…

When we think of coaching, we think of it on a grand scale. For example, helping someone to turn their entire life around, or to start and run a brand new business from scratch.

But those are just two types of coaching and not what we’ll be talking about here.

When you get into online marketing, what is one of the first pieces of advice that you receive? To choose a particular niche, and then narrow that niche down to a profitable target market you can help.

Coaching can work the same way. Instead of trying to be all things to all people, or to teach someone every facet and nuance of starting a business from scratch, why not coach them on that one thing you are very, very good at?

Maybe you’re excellent at writing, or at getting ghost writing assignments. Maybe you are terrific at website building, or at SEO, or at getting traffic.

Or maybe your specialty has nothing to do with online marketing, but instead you are a master at meditation, or organizing your life, or at prioritizing or dealing with ADHD. There are infinite possibilities. And if you think about it for just a moment, you will realize that you are really, really good at a certain something that others want to learn.

It’s by getting so specific that you can become a very successful coach starting right now.

Maybe you are a master at deciphering a holy book. Or you are amazing at helping people over 50 lose weight and get fit. Maybe you’re terrific at helping people find their sense of direction in life and discovering what they are meant to do. Or perhaps you can help someone present their business in a way that makes it stand apart from all others. The list is endless.

What skills do you have? Do you want to share them with others? Would you enjoy honing those skills even more as you teach them? Because when you become a coach, a side benefit is you become even more skilled and proficient on your subject. You get better and better at teaching it. And thus you can charge more and more as you progress and as you get positive testimonials from your clients.

Getting back to the online marketing realm, forget about trying to coach a new marketer into building their 6 figure business and instead focus on just one aspect, such as adding 1,000 subscribers a week to their list, or on creating amazing content, or on using social media to become a star in their niche.

There are tremendous gaps in the coaching realm, and if you can fill one of those gaps you can get more clients than you can even handle.

To do: Once you have chosen your coaching niche, you might create a simple information product on the topic that sells for a low price of perhaps $10 or $25. Then offer your coaching as the upsell.

Write guest posts and do interviews to talk about your specialty. Give lots of good info, but make it clear that if they don’t want to go it alone, you can coach them, too. Spread the word and those folks who need your coaching will step up to claim a spot before they all disappear.

Since the actual coaching can be done through Skype and email, you can coach anyone anywhere in the world.

And once you get really good at teaching your specialty, then you can create a big ticket course that teaches everything you would teach a coaching client. You can then sell this course for $100 to $1,000 as an alternative to your coaching services.

Don’t dismiss this concept thinking that you have nothing to offer. Worse case scenario, you might need to bone up on your skill before you start coaching. But one week of concentrated study can make you more of an expert on your topic than 99.9% of the people on the planet.

You can do this. You can become a coach. And it’s as simple as doing what every good marketer does – finding your specialty that appeals to a small but zealous segment of the market who want what you offer.

Wouldn’t it be terrific if you could go from being Mr./Ms. Marketing Nobody to immediate “guru” status overnight? You’d enjoy instant authority in your niche and a high level of credibility with your potential customers as well as your potential JV partners. People would trust your opinion. You’d be quoted in blog posts and asked to do guest posts…

You could get interviewed. You could join lucrative joint ventures and mastermind groups. Your social media accounts would become magnets to followers and fans. Customers’ sales resistance would go down and your sales would go up, and so forth.

Becoming an ‘overnight’ authority in your niche shaves a few years off of your online marketing career path. You’re taking a quantum leap from being an unknown to being – well, KNOWN in your niche. And you receive all the benefits a known expert in your field gets, only without the years of work.

Sounds pretty good, don’t you think? Yeah, it’s cheating, but it’s not. Who ever said you have to take years and years to accomplish what can be done in a few days or weeks?

Here are 5 ways to do it:

1. Interview others. Oprah wasn’t an expert, she interviewed experts. And by doing so, she became associated with every expert she interviewed. In your case, you’ll want to go much more narrow and deep than Oprah, choosing your targeted niche carefully and then interviewing anyone and everyone in that single niche.

2. Buy named rights products and sell them. These are products sold by big name marketers that allow you to keep their name on the product when you sell it. You’re basically co-featuring with an established expert. At the bottom of the salesletter you can write something like, “From the desk of ‘your name’ and ‘guru’s name.’ Buyers will assume you have partnered with the guru in putting this product out. These types of resale rights generally aren’t cheap, but that plays in your favor as well, since it greatly limits any competition.

3. Create a product yourself, then let a big name marketer be the co-author and co-owner. This heightens your profile and generally brings in a lot of sales from that marketer’s list, as well as from affiliates who promote for that marketer.

4. Write/edit a book full of other people’s articles. Choose a topic and then find articles written by the experts on this topic. Ask their permission to place their articles in your book, giving them full credit and links back to their website. You do the editing, write the introduction, and also add notes at the beginning and end of each article if you choose. But the experts are still doing all the heavy lifting, while you get to associate your name with theirs. In fact, it looks like a collaboration between you and all these big names, with YOUR name on the front cover.

5. Do all 4, along with guest blogging and being active in social media. All of a sudden people will say that they see and hear you everywhere.

Some people take a lifetime to go from the mail room to the boardroom of a company. But this is your business, and YOU make the rules. Don’t wait years to become an expert in your niche – decide to become one today.