Archive | May, 2023

You already know about the BIG THREE niches: Health, Relationships and Money. It’s been estimated that as much as 80% of online revenue has something to do with these 3 niches. Of course, if you’re going into one of these niches, you’re going to want to niche it down a whole lot more. For example, Health could be: Weight loss, yoga, running, herbal remedies, healthy cooking, etc. The list is endless.

But how often do you find a great niche that isn’t in one of these three categories? That is, how often do you find a hot niche that isn’t overrun with competition? Not too often. That’s why when I stumbled on this niche, I had to tell you.

Of course, this niche is nothing novel or new. It’s simply overlooked by the vast majority of marketers. Which is a shame because it’s highly profitable and the buyers in this niche will fork over big bucks to get solutions to their problems.

So what’s the niche? Education. It’s a multi-million dollar category with an endless stream of parents ready and willing to pay to help their kids.

If you go into this niche, you’ll again want to sub-niche it down to a particular field (math) or grade level (anything from kindergarten all the way to university).

Imagine a young parent with a child who is struggling in school. Is that parent willing to pay for a course or book to help the child? You bet. How about a parent who is worried their child won’t get into a good university, or worried they can’t afford one, or just wants to help their child write term papers – the list is endless.

If you have a teaching background, or if you can enlist the help of teachers, you could probably make a small fortune in this niche. At the very least you could publish a line of Kindle books on tips and tricks to do well in each grade of school, and another series of books to show parents how to help their kids. The possibilities? Endless.

Let’s say you want to start a new business, but you need some capital to do it. Maybe you want to start making apps or some other kind of software. Or you need software for your own social networking site, or whatever. Here’s how to get others to fund it for you.

As you are building your business, record everything. Every problem you solve, every step you take, every misstep you make – take notes of everything.

Offer these notes for sale to others who want to do the same thing you’re doing. For example, if you’re building apps then you’d sell your info to other people who want to make money with apps, too.

You might offer them a weekly update as you progress. Or bundle it all together and sell it when you’re done. It’s up to you, but frankly the idea of letting your customers watch you as you set up your new business and turn a profit can be pretty exciting for them and motivating for you. Plus, you’ll get paid up front.

Offer this insider info for a reasonable price, and remember to offer an appropriate upsell as well. The right upsell will more than double your profits. Use this money to fund your business, and you’ve basically started a business for free – not a bad deal at all.

You’ve likely seen comments in IM forums such as: “How much will I have to spend to do this?” Or, “I won’t have to spend any money to start this $1,000 a week business, right?”

Yeah. Right.

Where did the notion come from that it should cost zero dollars to start a real business? If you open a barber shop or a donut shop or a flower shop, I guarantee you will need funding for the shop, the supplies, the tools, the counters, cases, inventory, etc.

Yet somehow we’re under the impression that doing it online should be free.

I have 3 words for you: Get over it.

If this is your way of thinking, then just get over it. You will spend the next year searching high and low for the magical, mythical business you can start for zero dollars and be making a grand a month within the week.

And you’re as likely to find it as you are a bag full of unicorn horns.

Here’s how a real business person would think: “Okay, I’m a marketer, not a web designer. So instead of mucking about for the next six months to build a website and a sales funnel, I’m going to outsource the whole thing and have it done in a week, two weeks tops.

“And while that is happening, I’m going to create a free report to give away to build my email list. And while I’m at it, I’m going to create an OTO (One Time Offer), too, so I can immediately start making a few sales from my new subscribers.”

Of course, if you’re not a writer, either, then you would outsource the report and the OTO as well.

The point is, if your specialty is marketing, then that’s where you need to put your focus. Let other experts handle the stuff you’re not good at while you do what you do best.

The difference between trying to do it all yourself (the “free” way) and hiring pros to help you is usually about 6 months. That’s right – try to do it all yourself and you will lose 6 months of business growth and profits.

Or it could take even longer. I know of one ‘marketer’ who has been trying to figure out the tech stuff for over two years. That’s two years he could have been building his business, but instead he’s trying to do everything himself rather than pay someone. That has got to be the most expensive version of ‘free’ that I’ve ever seen.

Outsource your challenges and focus on what you do best. This is the fastest way to get into profit, with the least amount of headaches and hassles. You’ll be glad you did.