Archive | May, 2023

If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use.

How about blog posts – do you have enough to package them into a book? Have you developed any software? If so, you can sell the rights to it, or the resell rights.

Have you developed a squeeze page that works remarkably well? Why not sell the template?

The list goes on and on, but the bottom line is this: Take a good look at your business and see what hidden assets you can sell for a tidy profit. And continue to search for the hidden assets, because sometimes they’re hiding in plain sight.

For example, let’s say you’ve developed a system for hiring and training outsourcers for your business. You take this for granted, but to other business owners this information could be worth a great deal.

Or maybe you’ve developed a blog post template and writing system that quickly creates blog posts that tend to get shared a great deal through social media. You’ve been doing it for years, so again you take it for granted. But there are other blog owners and writers who would pay a small fortune to know what you know.

Don’t underestimate the value of your systems and various assets. There is a learning curve to everything, and guaranteed there are people out there who will pay you to help them shorten that curve.

Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is.

You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their insecurities.

For example, every mom worries she’s either doing things wrong, not doing things she should be doing or in some other way totally screwing up her child. So if you use a headline such as, “Find out what other moms do when their child misbehaves” or “Discover what the best moms know that you don’t,” odds are you’re going to get a great response.

In the case of the manager, you might use: “Learn what other managers are earning” or “Discover how other managers get promoted in record time.”

And for the internet marketer: “Find out what other marketers are really doing to make money” or “Discover what other marketers know that you don’t” will probably work really well.

Then of course, be sure to deliver whatever you promised. This not only works well to get your prospect to act – it also positions you as a knowledgeable authority they can turn to for information and products.

There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started.

The first one is to fake it until you make it. Fake screenshots, fake your income, fake your expertise and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker? Hopefully not you. It doesn’t feel good, for one thing. It probably messes with your head and makes you doubt that you will ever be a REAL success.

Instead, try method #2: Be real. Instead of selling “how I made $100,000 in 30 days” type of info, sell tools. Or be an affiliate. Or start a blog and give your opinion. And let others watch as you build your business for real.

Let’s look at each of those.

First, sell tools and be an affiliate. This means offering software and info that you are either using or find to be valuable. Give your opinion and why it’s worth buying. Be sincere. Don’t offer junk. This is your good name and reputation you’re building.

Next, start a blog and give your opinion. Yes, some will say you have no right to have an opinion until you’ve made $1,000,000 in the business, or whatever. Who cares? When you’ve made a million they’ll still be saying that. And they’ll still be broke, too.

People like to read opinions. You’ll resonate with some, and those folks will become your loyal followers and customers. The rest? It doesn’t matter.

Lastly, let others watch as you build your business. People who want to start a business are fascinated to watch others do it. Those who already have like to help out those who are trying.

So by being real, by being honest, by showing what you’re doing, how you’re doing it and the results you’re getting, you’ll get even more loyal followers. And you might just get a helping hand now and then as well.