Archive | May, 2023

Want to KNOW your product will be a hit BEFORE you make it? This is simple and easy to do. And it can save you a ton of time and frustration. Validating your next product idea is crucial if you want to be sure you’re going to have a winning product on your hands.

Here’s how to do it…

Create a pre-launch page.

On the pre-launch page, give a short summary of your up and coming product. This is like a mini sales page with a headline, bullet points, benefits and a call to action. In this case, the call to action is a waiting list to buy the product when it comes out.

Once they join this list, send them to a second page that again talks about the product, but also offers them the chance to buy it right now at a lower price.

Structure it with your offer at the top. “Buy your copy now and get $20 off, plus this extra bonus.” Then reiterate the benefits of the product, and make the offer again at the bottom. Some people will likely click the buy button at the top without ever scrolling. Others will want to review what’s in the product before they buy.

Send the offer to your list. Gauge your response. Obviously, if you get no or very few takers, refund anyone who did order and move on to your next project. If you get a lot of people joining the waiting list and quite a few pre-ordering, you have a hit on your hands.

If the response rate is somewhere in between then you’ll have to make a judgement call. In this case, you might want to survey people who did join your list to see what they like about it, and survey those who didn’t join to see what they don’t like. Then make adjustments.

That’s it! By using this simple system you can accurately forecast whether you should go ahead and create that product you’ve got in mind, or move on to another, better project.

This is an email launch sequence that anyone can do and enjoy success with, whether you’re launching your next $10 product or $1,000 product.

I’m going to assume you have a list, whether it’s one you’ve warmed up for a while, or a new list compiled from affiliate promotions for your new launch. Either way, the email sequence will be the same.

And we’ll assume you’re selling some type of information product that teaches something. For our example, let’s say you’re selling a product on how to make great videos for marketing purposes.

Here is the sequence:

Email #1: The first lesson on making great videos that sell products. You’re going to be delivering 3 lessons in all on making great videos. But you’re only going to teach about 5 – 10% of what you know. This way they’ll have to buy the paid course to discover the other 90%.

Email #2: A survey question. In this case, ask them what their biggest challenge is in creating great videos that sell.

Email #3: The second lesson. Take the results from the survey question and find their 3 biggest challenges. Then tell them what to do to overcome these challenges, but not how to do it. You’re delivering great info, but not complete info.

Email #4: The third and final lesson in this series. Here is where you create open loops – Telling them more of what they need to do but not how to do it. Again, you’re giving great info but they will need more to get the results you get.

Email #5: This is your introduction to the paid course. Here is where you raise a good deal of curiosity of what’s inside the course. You build the anticipation and desire of the prospects. Think of it as teasing the customer and you’ll be on the right track.

Email #6: Details of the course. Time to lay out the bullet points and really hit the benefits in an impactful way. You’re getting them primed to hit the buy button when your course goes live. Let them know what the first buyers get that later buyers don’t get. And tell them when to be ready. For example, Monday, 9am EST.

Email #7: Let them know the product is live right NOW, and due to high interest the fast action bonuses will go quickly.

Email #8: Remind them that now is the time to order, before it’s too late. Show that the product is selling quickly and time is of the essence. Remind them of the deadline.

Email #9: At the last minute, extend the deadline by one or two days.

Email #10: Remind them that it all ends today. There will be no more extensions and no more opportunities to buy after the time you designate.

As you can see, this sequence is for a product you are going to sell for a short time and then pull from the market. If you want to continue selling the product, you still can by altering this sequence like this:

Emails 1-5 are the same.

Email #6: Tell them about the limited time bonus. Make this bonus BIG and VALUABLE.

Email #7: The product is live and the limited time bonus is only available for the next “x” days.

Email #8: Same as before, but with emphasis on the limited time bonus.

Email #9: Same as before.

Email #10: After your deadline they can still buy the product, but they will NOT get the bonus. No extensions and no exceptions.

If you don’t want to do a limited time bonus, you can also do introductory pricing to create urgency.

This is the exact email sequence used by 6 and 7 figure Internet Marketers to sell their products. And there’s a reason they continue to use it – it flat out works. Try it for yourself and see what results you get. You won’t be disappointed.

Stuck for ideas on what to write in your next blog post, article or email? I’ve made a list of what readers want most to see from you. In fact, this is exactly the content that people crave, so get ready to make your next content a smash hit with your audience.

Your readers want content that:

– Reminds them that they matter
– Reminds them that they are one of a kind
– Tells a story
– Takes them on a journey
– Surprises them
– Shows them that dreams can come true
– Has unexpected twists and unforeseeable turns
– Reveals awesome secrets
– Shows little Davids beating big Goliaths
– Confirms their thoughts and beliefs
– Challenges their assumptions in a respectful manner
– Gives a fresh point of view
– Takes a stand
– Reminds them that life is short – really short
– Gives them faith to believe in something BIG
– Reminds them to get back to the “basics”
– Makes them smile and laugh
– Makes them cry
– Educates while entertaining
– Inspires them to take action
– Encourages them to never, ever give up

This is the sort of content your readers never get tired of and always have time to read. If it’s really good, they remember it long after they’ve read it. And even if it’s only somewhat good, if it meets any of the above criteria, they are very likely to share it with others.

In other words, this is the kind of content that has the power to inspire, influence and move your readers to ACTION.