Archive | June, 2023

Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing, but remembering them on a special occasion is a big plus.

No one will get to know their customers overnight, but an effort to get to know them over time can pay big dividends in your business. For starters, since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will often make it difficult to attract even a small number of customers.

Always give your customer what they want, and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize a loyalty program. For instance, if you are an Internet marketer or blog owner, you can create a program where customers receive a discount after earning so many points and they can earn points when they buy from you or refer people to your products.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder.

This may sound funny, but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I’ve learned through experience is to reach out to your customers when they have a birthday, or if someone is getting married or having a baby. Of course you will only know as much information about someone as they will tell you, but use what you do know about them and let them know you are thinking about them when the time is right.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay level headed. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again.

As you already may know, videos are the most popular type of media on the web today. More and more people are looking for a video to watch than simply reading an article. With the written word, there may be misinterpretations as compared to watching a video. People like to have visuals to help them understand something better.

Think about this: YouTube is the second largest search engine on the World Wide Web today. Millions upon millions of visitors go to YouTube every day to watch a music video, something entertaining, or even something informative. Because videos are so popular, many people have vlogs (video blogs).

You don’t even need to invest in a website for uploading your videos. If you have a YouTube channel, that can be your vlog. YouTube has many ways to help you monetize your videos, so you definitely want to use YouTube and your own site together.

There is more than one way to make money with YouTube. You can either put up a video with a backlink to your site, to an affiliate site, or you can become a partner with them and make money with ads.

As an experienced marketer, you know how important video is today. I have touched on using video in other articles, but now I want to go more in depth. Let’s start by talking about different types of videos you can make, which will encourage people to check out your site. This will be a way to make income before you use more technical approaches with your videos.

For starters one of the highest searches for videos is a tutorial. Say someone wants to build a website for themselves and they don’t know how to do it. They will search YouTube for a tutorial on it. They will watch step by step as someone shows them by screencast how to build a site from beginning to end. Tutorial videos are not limited to just showing someone how to build a website of course.

You can also demonstrate a product for people. If you are selling a tablet computer for example, you can show people some of its features and what it can do and how to use it. How well you explain the product and how to use its features will depend on whether people will tune in and watch your videos. If they like what they see, they are more likely to check out any other videos you have on your channel.

A great presentation about not just the computer, buy any product you can demonstrate will give people more of an incentive to purchase it. Since you are the one who created the demonstration, they are more likely to buy the product from you.

There are many other subjects and niches you can vlog about. If you keep a journal of your travels, you can turn it into a video journal. Make it exciting and give people interesting facts about the places you visit. You can film yourself walking around or you can make a slideshow of pictures. However, people will more likely watch a video of you walking around.

Another vlog can be website reviews. These websites can be ones that you are an affiliate for or they can be sites that people are interested in and you want to share your experience with them. After people watch the video, you want to direct them to your site where they can learn more. So give them enough information at the start, but not everything they need to know. You want to encourage them to learn more by visiting your site.

Commercials are another great idea still as popular as they were when TV was invented. You can make your own commercial by simply being a spokesperson for your product or affiliate program. No matter how you put it together, if you grab the interest of your target audience, it should work out for you just fine.

You can use a video to provide certain information to a viewer and give them the option to purchase or request more information in the end. This is where a squeeze page comes in handy. If you like, you can put a video on the squeeze page, or just have them click a link to take you to the page after viewing the video. Whatever way you choose to do it doesn’t matter as long as you can encourage people to give you their information so they can now be on your list.

Some people out there may have very large lists of clients. One thing you can do is to start a joint venture with those people. You can charge a fee for others to use your video on their site, or you can cross promote each other’s products or services. This gives you more exposure and traffic to your vlog as well as exposure for your partner. It’s a win-win situation.

One more idea for creating videos is to give people tips and advice. Start a tip of the week vlog to keep people tuning in to your show. Keep the tips related to your niche, and never give them too much information to take in. Keep it short, simple and to the point.

So as you can see, thinking outside of the box is essential to attract people to your product or service with this method. It really isn’t hard to do, and there are lots of resources available on the web today that will help you create your video blog. If you want to grow your list, then consider partnering with other marketers. There are endless possibilities with vlogging. Take some of the information here and begin your journey today!

When you grow up you tend to get told the world is the way it is and you just have to live your life inside that world as best you can.

Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. Don’t step on toes, don’t be too cocky.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call ‘life’ was made up by people that were relatively no smarter than you and so if you want to change something in your world… you can change it, you can influence it, you can build your own things that other people can use too.

You are more useful than you know. Once you learn that, you’ll never be the same again.

This is the advice I learned from Steve Jobs. You know that billionaire guy with the Apple fetish? He rocked. And more than that, he knew he did.

That was the biggest secret to his success on and offline – like you, he initially thought ‘I don’t want a job. I want to be an entrepreneur. Most of us end there and then let self-doubt cloud any potential of getting any further. We make a few bucks, we live pretty comfortably and we dream realistically. We see the obstacles. But obstacles don’t stop us from going further as we may think – it is actually how resourceful we are in dealing with them. We can’t let a few trials dictate to us where our ceiling of success is.

And while being safe instead of bold is a good strategy if you like this life… there is no harm in a little self -love. It is this that creates the boldness.

If you wonder what being bold has to do with being successful or you think that talking about self-love is a little too ‘new-agey’… then let’s get scientific.

55% of all of our communication (that is how we present ourselves to the world) is not what we say and do. It is our body language. It is what we do with our face and our tone. The words you say are a side note. And so, it is essential to believe in yourself each day before you ever set foot online thinking you’re going to make a million because – heck – if you don’t believe it and you are not congruent, not one customer is going to believe that you’re the one to solve all their problems either.

So next time you say ‘I don’t want to sell myself’ or ‘I’m not sure people will like my product’ or ‘Am I charging/asking too much?’, make sure that the answer to that is in line with how much you value yourself. Be the value and people will pick up on it. Tell yourself you have lots to offer and that you can do it.

And why not… many people talk to themselves negatively all day long and this is not a great strategy for motivation is it?

I’ll say it one last time… you want to succeed.

Do it from the inside out – believe you can first. Believe you are worth that money. It is from a place of fear and worry that most people never pick up that phone and call when they should, most people never ask for what they want (at the price they want) when they know they should. That’s what separates the people that do things from the people who just dream about them. You’ve got to act. You’ve got to be willing to fail. You’ve got to be willing to crash and burn. And when it is all done and it’s time to get up, it’s not your legs that will lift you… it’ll be your self-belief.

Deep breath and say it – You’re worth it.