Archive | June, 2023

Coupons have been around since the beginning of man’s shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy, and leave you with a pleasant feeling that you saved money. In fact, coupons are a very powerful tool to grow your business and brand.

You aren’t just giving the customer a reason to buy, but allowing them to save their hard earned money and not spend it all in one place. This will always get you on their good side and also gain trust that you really want them to save money.

How creative can you be with coupons? There are many different types of coupons to give. One type of coupon is an amount that is discounted from the total price. Simply put $5, $10, $15 dollars off a product for example.

Another type of coupon is “BOGO” or “Buy One Get One” free or half off. It is for you to determine which products and services go together to give someone half off or even a free product with their purchase.

A different variation of the “BOGO” coupon or discount is to buy multiple products to get one free or half off. You can have them buy as many as you like, but the price needs to be reasonable. It can be any price you set, but it has to be something that a customer would feel is worth buying and useful to them.

You can also be creative and give people a discount for referring your business to others. You can give a money amount or a percentage off their next order. Again people are saving money and also it is a way of inexpensive advertising. When people learn they will save money with you, the potential to gain more customers is stronger.

If you sell physical goods you can offer free shipping. As you know amazon.com offers free shipping to Prime members on many products. You can do the same if you have your own private store online. You may want to be a little more competitive and offer free shipping on items of lower prices. Make sure it is cost effective though.

You can also take a percentage off the total price if someone spends a certain amount with you. For instance, say you will give 10% off if they spend $50, or $100, but only if it meets or exceeds the amount. This will help you out in making money, but also encourage customers to buy more from you.

Rebate coupons are also great. Do you remember the last time you bought something and got a rebate? You have to send a slip in the mail and wait for the money to come back, but on the Internet you can make it more instantaneous. You know in today’s day and age, instant gratification is in high demand.

What you can do with coupons is really up to you. You can combine them, or give them out weekly or monthly. You can be as creative with this as you can imagine. Sometimes people like to combine coupons with offers, or use multiple coupons at one time. Whatever you think will make the customer the happiest, and still work to grow your business and brand.

With a number of different coupon options available for your use, now it’s to put some of these ideas into practice. Don’t just throw them in front of the customer and try to persuade them to buy just because they are getting a discount. That’s not actually good business practice, but throughout many years, people believed it worked.

Buyers will come to you because they like your products, they like your brand, or they like your attitude. Just reach out to those who are interested, and treat them nicely by offering coupons and discounts to build customer loyalty, and gain more referrals. This is a sure-fired way to grow your business over time.

You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should.

I think you’ll recognize the following examples:

– Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’.

– Waiting until the year after to go on that course, because the deadline this year is just too soon; you’re not quite ready.

– Writing that book that never quite gets finished because it’s not reading just as you’d like yet.

– Putting that concert off: sure, he/she will be around this part of the country next year – won’t they? You don’t have the money right now anyway… or the time… this time…

And specifically as an Internet marketer, you’ll notice that we are always (in the same way) trying to create the perfectly perfect product. We want to wait until it’s just right or just ready and at the best time in the most apt niche.

Careful is good, don’t get me wrong – you don’t want to invest in everything shiny you see like some mindless raven but there is also a danger in being too cautious.

If you wait until you’re ready… really ready it will queue your success and put you after those others that will dare to try and fail with the products that they have now. Not perfect products – working products. You see, if you’ve been in this game as long as I have, you’ll understand this:

There won’t EVER be a perfect product.

Every product, service, investment, niche and sales related system has risks. In fact, to cheer you up, I’ll tell you this: every moment of life, whether you think about it or not, has risks. You could go outside today and be hit by a bus with no greater or less risk realistically than if you were skydiving. You have to just work with the circumstances you’re in.

There will always be a product ready today, that sells today. And even failing to generate sales will teach you how to reach success next time. Because there are no failures, just learnings. Every product that sells less than another tells you many, many useful things about your market – about your consumer. And once you are inside the buying brain of a consumer – well, that’s when the money rolls in.

Do not delay in your experiments. Run with what you have today and make it work the best it can, for now. Stop trying to make everything work out perfectly because frankly you’re wasting time and missing out on valuable lessons and challenges that could have benefitted you as a very successful Internet marketer.

Sometimes you just have to rip the plaster off. Just pull and stop thinking about the how’s and whys. Doing things too carefully often delays the inevitable anyway and drags out the whole affair, causing pain. On a similar note, for you and for your life (on and offline) – If you need to walk away from something, just do it now. Waiting is more stressful than the act itself and once you’re on the other side, you can begin anew. But never before then. There’s never a good time. The time is NOW.

Certainly, don’t wait for approval to do something either. I have noted a lot of Internet marketers worrying about what their families etc. will think of their trial and error mode. And I don’t blame them – the jobs we have are more risky when you’re self-employed, naturally. But you’re here because you do not want to be a corporate slave, you want freedom. Let that freedom of choice be reflected in your next decisions too then, because life waits for no man and no woman.

Move with it, act now, make your own decisions – be free to make mistakes and to try different things. Products don’t sell themselves, you sell them. And the more you try, the better your methods will become.

Don’t wait for the perfect thing – it’s not coming. Make use of what you can do now – today. Your imperfection is all of our imperfections. It is what makes us human. It is what makes us great. Harness your imperfections, take action and work toward your greatness every day.

There is an interesting analogy of fear that I like and that is:

F – False
E – Evidence
A – Appearing
R – Real

You see, most Internet Marketers imagine that they’re doing everything they can to succeed and yet often ask – “Why then am I not further along?”

“Where are my millions?”

If you feel this way too, then you’re probably a victim of ‘fear’ – of false evidence appearing real.

Fear stops you from doing many things:

– Taking risks
– Going for it NOW (not tomorrow)
– Worrying about investments/spending money
– Overriding your natural abilities
– Fear of not making enough money
– Fear of what people will think of you and your ‘virtual’ job
– Thinking it’s all a scam
– Worrying you are doing it ‘wrong’
– Having too many ideas as a back-up and, therefore, diluting your power in too many ventures
– Starting and not finishing

The list is endless. But it’s not real. It may feel real, but it isn’t. It is a future-based thought projection, and it is causing you to suffer and to, ultimately, hold you back.

You see, if you constantly picture it going wrong, worry about the future, keep changing your mind or venture and procrastinating – it’s all self-protection so that if it goes bottom up – you think you won’t feel so bad.

I am here to tell you if you want to get over this for good, you must pick an adventure online – hyper-focus on seeing it through to the end, forget about the ‘how,’ remember why you started, and disregard any thoughts of pain or failure that ‘might’ occur.

Why? Well, the difference between you and someone really successful in your field isn’t the system they are using. It is the mindset.

I guarantee you if it was the system, then everyone who bought the system thereafter would be rich. No, it is how you feel about it and what you are willing to do with it. Most of that process of success is inside of your head.

How can you make any system or process work for you? Don’t keep changing the idea – change you.

Simply put – stop being afraid of things that haven’t happened or that may happen or that have happened. Focus now on one or two good projects and STICK with it/them. See it/them through. Face the obstacles and tell your fear that you can do it and will do it no matter what. That is the only secret.

Why do we not like this word ‘failure’? Because the possibility of it (of letting ourselves down or others) causes us PAIN.

We are all afraid of pain and want to move away from it. That is how procrastination happens – you want to put the pain off for another time. It could be the pain of hard work, of talking to people if you are shy, of seeing yourself or of failing in your goals. But it is all nonsense caused by thought.

Pain is overrated. Why? Because again, FEAR is the main ingredient of all pain.

After that, it’s just the physical feeling, which can be managed.

That’s right. You can liken it to pulling out a loose tooth with a pair of pliers. Sounds barbaric, scary… however, how much do we dramatize the potential of pain in that scenario?

This is the same as fearing the future of your finances or overall success online.

But remember this…

Walking to get the pliers isn’t painful, lifting them isn’t painful, holding the tooth isn’t painful; wiggling the pliers and pulling – now that’s painful (the actual discomfort of doing it) – but for what, five seconds? Five seconds of pain.

And it’s over. Sure beats a week of panicking about the dentist.

It’s a strange analogy, but most of us live our whole lives making a whole day, week, or month out of pain when if we just lived in the moment without fear, it’s often just a five-second event.

If we just pick an idea, go for it and face fear – and just see it through!

Fear of failure is the element that keeps you down, with no hope of success on a massive scale. But there is no such thing as failure! Some of the greatest ‘failures,’ or lessons, as I call them, developed some of the most incredible inventions to date.

Failure is an exposure to what works and what doesn’t, and one can only reach success or failure when getting out of his/her safe or comfort zone. So if you are failing, you’re doing better than most… because while they’re sitting around, you have already gotten up and started making it happen!

Benjamin Franklin said:

“By failing to prepare, you are preparing to fail.”

And Thomas Edison said the following:

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

He added – “Everything comes to him who hustles while he waits.”

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

And my favorite – “I have not failed. I’ve just found 10,000 ways that won’t work.”

Like Edison and like any great out there now… there is only one key difference in their approach – they are not afraid to see their work to the end.

See it to the end, and you too will have success.

Do not be afraid anymore. Get to work, take massive and consistent action toward your dreams, and build your dream life NOW.