This is truly old school and yet most marketers never do this. In fact, it can add several hundred dollars or more to your bottom line each and every month. And all it takes is a line or two of text in your emails.
What is it?
The signature line.
Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list. This can be to one of your flagship products, such as your coaching program or a high-end course.
Yes, it sounds almost too simple, doesn’t it?
You probably won’t get a lot of clicks on this link for a couple of reasons: They’ve already clicked on the main link higher up in the email. Or your list goes ‘ad blind’ because they keep seeing this same line over and over again.
This is why you want to promote a flagship product with a fairly high price tag. For example, if you have a $500 coaching program and you only get one sale that month from your signature line, that’s still $500 profit. And it’s even more if it’s monthly billing.
You can change the line from time to time to keep it fresh.
Frankly, you don’t need to spend a lot of time on this. Just write your line, add it to your footer and forget about it for a couple of weeks until you change it.
And then see what happens. It could add thousands to your bottom line each year.
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