What do most people like least about buying tangible goods online? I think it’s the shipping costs. Sure, you’re ready to pony up that $20 for the item you’re dying to have, but do you really want to pay the $7.99 shipping fee? Maybe not.

Then there’s another factor we might want to look at – remorse. Not the remorse that comes from buying something and then regretting it, but the remorse that comes from NOT adding something to your order.

Sure, you got the Super Duper Widget and the Super SUPER Duper Widget Accessory, but darn it, why didn’t you get the Super Duper Case to go with it? Blast it all, now you feel like you blew it. Except…

Except there is a company out there called Zulily that has an innovative solution for both of these obstacles. When you place an order with Zulily, you can order again anytime in the next 2-3 days and pay NO additional shipping costs.

This means you can go back and get the items you wish you’d purchased in the first place, and it won’t cost you a dime in additional shipping.

Zulily also offers to split your payment in half. You pay half now plus shipping and the other half in a month. They have your credit card on file, so the risk to them is extremely low. And I’ll bet the increase in business is substantial.

Is there a way you can apply these super consumer friendly practices to your business, and increase your bottom line in the process?

I couldn’t find the download anywhere. I checked my email, I clicked all the links and went to all the pages, I set up my new, free ‘membership’ and still the download wasn’t there. But they kept telling me to be sure to download it as soon as I watched the video. So I watched the video, but the download still did not appear.

Do you know what DID appear?

An email.

“We noticed you still have not downloaded the XYZ Document. If you need help, just click this button and someone will call you to assist.”

Ah-Ha!

Sneaky clever, don’t you think?

Here’s what they’re doing:

They’ve created an outstanding video that teaches a marketing technique. To get you to watch the video, they promise you a free download of one of their internal documents that’s made them millions.

But you can’t get to the document until you watch the video (it’s a long one) all the way to the end. You watch the video and… WHOOPSIE! Haha!

No download.

Next comes the super nice, super helpful sounding email. This is where they get you on the PHONE and sell you on their expensive program.

It’s a bit diabolical, but still I have to acknowledge their creativity.

They almost didn’t add the upsell because it was too expensive and most of their buyers wouldn’t be interested… Or so they thought.

The main product was a super cool software plugin, priced at $47 for use on one site and $67 for unlimited sites.

Most people bought the $67 version.

The upsell was developers’ rights to the plugin.

Most people won’t buy that, right?

The two partners argued about it for three days before finally adding the developer’s rights as the only upsell to the funnel.

The promotion ran for a week, had plenty of affiliates promoting and guess what?

You know it – they brought in an extra $13,396 just from the upsell.

Maybe it wasn’t a fortune, but it’s extra money they otherwise would not have made.

Plus, it didn’t cost them a dime to offer that upsell, either.

What are you not selling right now that you could be in your sales funnel?