15 Things You MUST Know to Get REAL Results

If you want an engaging Facebook business page, here’s what you need to know:

1: Don’t confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

2: Don’t create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.

3: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

4: Use a profile picture that’s easy to recognize.

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

5: Fill out your ‘About’ section.

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

6: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

7: Post often, but not too often.

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

But if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

8: If you have the time to respond, then let fans message you privately.

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

11: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

12: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

13: Use Facebook’s targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

15: Measure your success.

Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.

For more information on creating a Facebook Page, please visit https://www.facebook.com/business/products/pages

A friend of mine who wishes to remain anonymous has agreed to tell you one of his money-making methods. And while he might be leaving some minor details out, I think there is more than enough here to set you on a very similar path if you choose.

This is what he told me…

“Here’s an example of how I made over $17,600 in five days by investing $297 and a few hours of my time.

Okay, I didn’t really invest my time – I actually paid a freelancer to do the work for me. But this is something you can easily do yourself if you’re willing to put in a little time.

I found some dynamite high-quality PLR on free traffic generation. It was good stuff, and even contained some things I didn’t know.

It included a massive manual, several written bonuses and a sales page.

And at this price point, I knew that there wouldn’t be a ton of competition, either.

Frankly, I would have gladly paid a freelancer $1,000 to write this exact same material for me, but in this case it was a simple matter of plunking down the $297 and having it in hand.

I discarded the sales page because I didn’t want anyone to know this wasn’t my own original stuff.

Then I had my freelancer go through the written material and put more personality into it, so it sounds like it’s coming from me. He already knows my style so this was easy for him and just took a few hours.

Next, he broke it up into 24 PDF’s. Each PDF detailed one or two free traffic methods.

Basically, we were building a course on how to generate free, targeted traffic. And who doesn’t need that?

Finally, I wrote a new sales letter for it in my own style.

And I offered two options – they could either make 3 payments of $47 a month, and receive 2 pdf’s each week, or…

…they could pay $137 up front and get everything at once, plus email support for six weeks.

Really, I thought the $137 was a no-brainer, since it was cheaper and included email support and they didn’t have to wait to get the entire course.

Then I sent the offer out to my list, and in 5 days I made over $17,600.

As to the email support, I hired someone to handle that for me. And I paid them after the money started rolling in so I wasn’t out of pocket on that, either.

Nice, right?

But I wasn’t done yet.

I then made a new offer for $47 a month for 3 months, or $97 one time and everything up front, but NO email support this time.

And I let affiliates take a crack at selling it.

I made over $10,000 from that as well, after affiliate commissions were paid.

Okay, frankly I made a good bit more than $10,000, but I’m not going to say just how much because sometimes it feels like bragging, you know what I mean?

And here’s the kicker – I’ve done very similar things several times over the past 18 months.

The numbers are always different, but what never changes is I make a good bit of money with very little work.

I mean VERY LITTLE WORK.

I outsource just about anything that needs to be done except the sales copy because I like doing that myself.

And when I let affiliates sell it, I get a whole new list of buyers, too.”

As you can see, he does quite well with this method. And most impressive of all is how little time he invests into each product.

Some things to consider:

If you don’t have a list, then you’ll need to advertise to make sales or build your list. Even if you want affiliates to promote, you’ll need to get some initial sales yourself to prove that it does indeed sell.

You’ll have to hunt around for great quality PLR. It’s not easy to find, and when you do find it, it generally costs a good deal more than the usual ten bucks or so. But as you can see, if you use it then it’s an excellent investment.

The first time you do this, I suggest you make any changes yourself unless you can afford to hire a professional to do it.

One thing he didn’t mention was the product name – you’ll want to change it to make it sound unique to you.

And I suggest adding your own introduction to the material as well, again to make it your own.

One last thing – there’s no reason why you can’t place some strategic affiliates links in the material. For example, if your course encourages the use of an autoresponder, then give an affiliate link to the service you recommend, and so forth.

And one crazy idea for the road… what if you did all of this, but then you gave away 75% or more of your commissions to affiliates?

If you’re fairly new to marketing, then paying high commissions is an excellent way to attract new affiliates.

You’ll get more of them on board, you’ll sell more products, you’ll build your list of buyers faster, and these same affiliates will be far more interested in promoting your future courses if they already had success promoting your first one.

Just a thought…

A friend of mine who wishes to remain anonymous has agreed to tell you one of his money-making methods. And while he might be leaving some minor details out, I think there is more than enough here to set you on a very similar path if you choose.

This is what he told me…

“Here’s an example of how I made over $17,600 in five days by investing $297 and a few hours of my time.

Okay, I didn’t really invest my time – I actually paid a freelancer to do the work for me. But this is something you can easily do yourself if you’re willing to put in a little time.

I found some dynamite high-quality PLR on free traffic generation. It was good stuff, and even contained some things I didn’t know.

It included a massive manual, several written bonuses and a sales page.

And at this price point, I knew that there wouldn’t be a ton of competition, either.

Frankly, I would have gladly paid a freelancer $1,000 to write this exact same material for me, but in this case it was a simple matter of plunking down the $297 and having it in hand.

I discarded the sales page because I didn’t want anyone to know this wasn’t my own original stuff.

Then I had my freelancer go through the written material and put more personality into it, so it sounds like it’s coming from me. He already knows my style so this was easy for him and just took a few hours.

Next, he broke it up into 24 PDF’s. Each PDF detailed one or two free traffic methods.

Basically, we were building a course on how to generate free, targeted traffic. And who doesn’t need that?

Finally, I wrote a new sales letter for it in my own style.

And I offered two options – they could either make 3 payments of $47 a month, and receive 2 pdf’s each week, or…

…they could pay $137 up front and get everything at once, plus email support for six weeks.

Really, I thought the $137 was a no-brainer, since it was cheaper and included email support and they didn’t have to wait to get the entire course.

Then I sent the offer out to my list, and in 5 days I made over $17,600.

As to the email support, I hired someone to handle that for me. And I paid them after the money started rolling in so I wasn’t out of pocket on that, either.

Nice, right?

But I wasn’t done yet.

I then made a new offer for $47 a month for 3 months, or $97 one time and everything up front, but NO email support this time.

And I let affiliates take a crack at selling it.

I made over $10,000 from that as well, after affiliate commissions were paid.

Okay, frankly I made a good bit more than $10,000, but I’m not going to say just how much because sometimes it feels like bragging, you know what I mean?

And here’s the kicker – I’ve done very similar things several times over the past 18 months.

The numbers are always different, but what never changes is I make a good bit of money with very little work.

I mean VERY LITTLE WORK.

I outsource just about anything that needs to be done except the sales copy because I like doing that myself.

And when I let affiliates sell it, I get a whole new list of buyers, too.”

As you can see, he does quite well with this method. And most impressive of all is how little time he invests into each product.

Some things to consider:

If you don’t have a list, then you’ll need to advertise to make sales or build your list. Even if you want affiliates to promote, you’ll need to get some initial sales yourself to prove that it does indeed sell.

You’ll have to hunt around for great quality PLR. It’s not easy to find, and when you do find it, it generally costs a good deal more than the usual ten bucks or so. But as you can see, if you use it then it’s an excellent investment.

The first time you do this, I suggest you make any changes yourself unless you can afford to hire a professional to do it.

One thing he didn’t mention was the product name – you’ll want to change it to make it sound unique to you.

And I suggest adding your own introduction to the material as well, again to make it your own.

One last thing – there’s no reason why you can’t place some strategic affiliates links in the material. For example, if your course encourages the use of an autoresponder, then give an affiliate link to the service you recommend, and so forth.

And one crazy idea for the road… what if you did all of this, but then you gave away 75% or more of your commissions to affiliates?

If you’re fairly new to marketing, then paying high commissions is an excellent way to attract new affiliates.

You’ll get more of them on board, you’ll sell more products, you’ll build your list of buyers faster, and these same affiliates will be far more interested in promoting your future courses if they already had success promoting your first one.

Just a thought…