Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later.

The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes.

I propose we cut out all that nonsense and I’ll just tell you what you need to know here and now. Ready?

1: Outsource customer service as soon as humanly possible.

Reason why: If you don’t, you’ll waste half of each day doing things like answering support tickets, changing email addresses for members who changed their email address (yes, that is a thing) issuing refunds, answering questions and so forth.

That is time you could spend doing something else like… let’s see… wait, I know – MAKING MONEY.

Your focus should be on building your business, not answering support tickets (“When I log in, I see a funny thing at the top that says I’m logged in… is that what it’s supposed to say?”) I’m not kidding, that is a real support ticket I once received.

Another reason why: Your virtual assistant who is handling your support can shield you from the negative ninnies. What’s a “negative ninny,” you ask? It’s that person who buys your product and then rants on for 6 pages on how awful your product is, how awful you are and so forth. You don’t need to hear that stuff. Just tell your V.A. to handle it for you without ever telling you about it. (In this case, refunding the person and removing them from every list is all that’s required.)

And by the way, if you’re thinking that your products will be so great, everyone will love them, well then I know you haven’t created any products yet.

I don’t care if you invent the method for turning pixels into gold, someone will hate it. And that’s okay, as long as you don’t have to hear about it.

2: Outsource the things that bring you profit FIRST.

So let’s say you want to outsource website building, content creation, product creation, sales writing, software creation and so forth.

Ask yourself this question: What’s going to bring me the fastest return on my money?

That’s the project to outsource first.

Maybe you pay someone to create a product for you, and then you turn around and sell that product to hundreds of buyers. BOOM! You’ve just made your money back and much more.

But what if you don’t have any customers yet? And no list? Then maybe you need to outsource the building of your squeeze page so you can start list building so you can start selling stuff to your list.

Whatever will put you in profit first is the thing you need to outsource first. This way you are not coming out of pocket by thousands and thousands of dollars without a return.

3: Pay outsources based on the JOB, not by an hourly rate.

You want to know going in what it’s going to cost you to get a specific job done. And a true professional will be able to tell you exactly what it will cost.

A lot of marketers make the mistake of paying by the hour to get a job done. So not only don’t they know exactly what the job will cost – they also don’t know if the outsourcer is dragging the job out longer to make it pay more. Yes, it’s been known to happen.

The exception to the non-hourly rule?

Your virtual assistant or customer service person. Because of the nature of their work, in most cases paying them by the hour is the way to go.

4: Outsource work you’re putting off.

Did you create a new product, but you haven’t edited yet? Or maybe you haven’t built the website or made the sales letter.

All the time you invested in creating that product is going to waste. Outsource someone to do what you haven’t done, so you can get it online and start making sales ASAP.

5: Outsource what you’re not good at, and what you don’t like doing.

Sure, you love building websites, but let’s face it: You haven’t updated your website skills since 2007. Or you know how to write sales copy, but you HATE doing it.

Those are things you should be outsourcing. By focusing on your strengths as well as strategically planning your business, and letting other experts handle the rest of the work, you’ll make more money faster than if you try to do everything yourself.

6: Outsource the instrument playing while you conduct the orchestra.

There may come a time very soon when you have a system in place for making money. It could be as simple as create a product in your niche, write several pieces of content preparing people for the product, record several videos leading up to the launch, and then launching.

Yet all of that is a lot of work. You’ve got sales copy to write, JV’s to contact, swipe emails to write, etc.

If you can afford it, outsource everything you can so that you can focus on working ON your business instead of IN your business.

People who focus on working on their business while outsourcing a lion’s share of the work tend to make 5 to 10 times as much money as those who work in their business.

Sort of a no-brainer, don’t you think?

7: If you haven’t yet outsourced something – what are you waiting for?

If you already have an online business, or you’re in the process of building one and you haven’t yet outsourced something, odds are it’s simply because fear is holding you back.

Go to Fiverr, Upwork, Craigslist or Warrior and outsource a small job, just to see how it works. I promise, you’ll be hooked and your business will grow twice as fast.

There is not a seven-figure internet marketer out there who doesn’t outsource. So isn’t it about time you did, too?

Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later.

The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes.

I propose we cut out all that nonsense and I’ll just tell you what you need to know here and now. Ready?

1: Outsource customer service as soon as humanly possible.

Reason why: If you don’t, you’ll waste half of each day doing things like answering support tickets, changing email addresses for members who changed their email address (yes, that is a thing) issuing refunds, answering questions and so forth.

That is time you could spend doing something else like… let’s see… wait, I know – MAKING MONEY.

Your focus should be on building your business, not answering support tickets (“When I log in, I see a funny thing at the top that says I’m logged in… is that what it’s supposed to say?”) I’m not kidding, that is a real support ticket I once received.

Another reason why: Your virtual assistant who is handling your support can shield you from the negative ninnies. What’s a “negative ninny,” you ask? It’s that person who buys your product and then rants on for 6 pages on how awful your product is, how awful you are and so forth. You don’t need to hear that stuff. Just tell your V.A. to handle it for you without ever telling you about it. (In this case, refunding the person and removing them from every list is all that’s required.)

And by the way, if you’re thinking that your products will be so great, everyone will love them, well then I know you haven’t created any products yet.

I don’t care if you invent the method for turning pixels into gold, someone will hate it. And that’s okay, as long as you don’t have to hear about it.

2: Outsource the things that bring you profit FIRST.

So let’s say you want to outsource website building, content creation, product creation, sales writing, software creation and so forth.

Ask yourself this question: What’s going to bring me the fastest return on my money?

That’s the project to outsource first.

Maybe you pay someone to create a product for you, and then you turn around and sell that product to hundreds of buyers. BOOM! You’ve just made your money back and much more.

But what if you don’t have any customers yet? And no list? Then maybe you need to outsource the building of your squeeze page so you can start list building so you can start selling stuff to your list.

Whatever will put you in profit first is the thing you need to outsource first. This way you are not coming out of pocket by thousands and thousands of dollars without a return.

3: Pay outsources based on the JOB, not by an hourly rate.

You want to know going in what it’s going to cost you to get a specific job done. And a true professional will be able to tell you exactly what it will cost.

A lot of marketers make the mistake of paying by the hour to get a job done. So not only don’t they know exactly what the job will cost – they also don’t know if the outsourcer is dragging the job out longer to make it pay more. Yes, it’s been known to happen.

The exception to the non-hourly rule?

Your virtual assistant or customer service person. Because of the nature of their work, in most cases paying them by the hour is the way to go.

4: Outsource work you’re putting off.

Did you create a new product, but you haven’t edited yet? Or maybe you haven’t built the website or made the sales letter.

All the time you invested in creating that product is going to waste. Outsource someone to do what you haven’t done, so you can get it online and start making sales ASAP.

5: Outsource what you’re not good at, and what you don’t like doing.

Sure, you love building websites, but let’s face it: You haven’t updated your website skills since 2007. Or you know how to write sales copy, but you HATE doing it.

Those are things you should be outsourcing. By focusing on your strengths as well as strategically planning your business, and letting other experts handle the rest of the work, you’ll make more money faster than if you try to do everything yourself.

6: Outsource the instrument playing while you conduct the orchestra.

There may come a time very soon when you have a system in place for making money. It could be as simple as create a product in your niche, write several pieces of content preparing people for the product, record several videos leading up to the launch, and then launching.

Yet all of that is a lot of work. You’ve got sales copy to write, JV’s to contact, swipe emails to write, etc.

If you can afford it, outsource everything you can so that you can focus on working ON your business instead of IN your business.

People who focus on working on their business while outsourcing a lion’s share of the work tend to make 5 to 10 times as much money as those who work in their business.

Sort of a no-brainer, don’t you think?

7: If you haven’t yet outsourced something – what are you waiting for?

If you already have an online business, or you’re in the process of building one and you haven’t yet outsourced something, odds are it’s simply because fear is holding you back.

Go to Fiverr, Upwork, Craigslist or Warrior and outsource a small job, just to see how it works. I promise, you’ll be hooked and your business will grow twice as fast.

There is not a seven-figure internet marketer out there who doesn’t outsource. So isn’t it about time you did, too?

Here’s something I’ve been playing with, and my results have been pretty good, too. Do the opposite of what everyone else is doing…

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… what if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.

Wow! They’re surprised. Someone they know from ONLINE is sending them REAL MAIL.

They don’t throw it out. Instead, they open their browser, type in the URL and ORDER THE PROGRAM.

Sure, not everyone does, but… enough do.

Believe me, I’ve seen this work time and time again. Which is why I’m about to start sending out sales letters via snail mail (Shhh, don’t tell anyone!)