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Not as much as you might think. Both marketers have the same access to the internet. Both have the same access to software, websites, plugins, courses, etc. And both have the same access to writers, graphic artists and techies. So what’s the difference?

Why does one earn 100 times more than the other?

3 things…

Belief and perseverance – at one time, the person earning 6 figures a month wasn’t earning a cent online. But because they BELIEVED they could do it, they persevered. They stuck to it and they kept going until they were successful.

Ideas – if we all have access to the same resources on the web, then the difference can be as simple as the one resource we have that no one else shares – our mind.

When you carry a notebook with you and jot down several ideas a day, every day, your mind becomes an idea machine. And some of those ideas are truly worth millions. They don’t even have to be original ideas. Sometimes a small tweak to an existing idea can make all the difference.

Ever notice how one app sells half a million copies and a very similar app doesn’t sell 50 copies? What’s the difference? Something small. Maybe how it was slanted, how it was presented, or even the name can make all the difference.

One more thing about your own ideas – you tend to love them more, and thus work harder to see them to fruition. They’re like your own children versus someone else’s kids. You’ll work hard and longer to support them and see them change the world.

Write down your ideas and hang onto them. Read them often. They can truly make the difference between being broke and being rich.

Experience – there is no substitute for experience. It’s experience that brings confidence to keep growing.

You start one small project and it’s a success. So you start a bigger project, and it fails. But from the failure you learn something really important.

So on your third project, you take what you learned from the first two and you have a breakthrough, and so it goes.

One last thing that makes the difference – Action. Doing what it takes. Hard work as well as smart work.

Now someone out there just read these words and said, ‘bullshit.’ Why? Because I didn’t talk about Luck. Sure, luck plays a part. Some people are lucky enough to be born rich. Some people are lucky enough to get really terrific breaks. For the other 98.5% of us, we get to create our own luck.

Yes, it would have been nice to get the special breaks a few enjoy. But when you don’t get them, you can either sit on the couch or weep or go make your own breaks. It’s up to you. Now take what you were reminded of here and go make your next 100,000.00! 🙂

This only takes a few minutes to apply, and it can result in a nice bump in your sales…

Here’s how it works:

When you create a product download file, put it in zip file, and add a “Read me first” document to it as well.

In the “read me first,” place another offer for your customer to check out. Or even more than one offer…

It can be as simple as a sentence or two directing them to the link where the additional offer can be found. Or you can get more creative and elaborate if you have time. Either way, you should see some additional sales using this simple, easy technique.

And you can add a “read me first” file to lead magnets and free offers, products you sell, and even add it to the bonuses you give away when selling affiliate products.

Apply this simple technique to products you sell online and you can significantly boost your bottom line, while also adding value for your customers in the process by including additional resources for them.

We’re all familiar with the “reviews” that are actually sales material in disguise. That’s not what we’re talking about here. If you want to write legitimate, believable reviews that attract search engine attention, increase traffic and build your reputation as an influencer and thought leader, here’s how to do it – complete with a template you can use today…

1. Realize you’re going to be spending some time on this. Commit to using the product yourself and writing a bare minimum of 1,000 words.

2. Choose the product. It should be something you want and you can use, while also being of interest to your readers.

3. Know your audience. What are they most interested in? What are their goals? Keep them in mind during the entire process because you’re doing this review for them.

4. Be unbiased and objective. Don’t bring preconceived notions to your review. Start with an open mind, looking for all of the positives and all of the negatives. Remember, your reputation is on the line so be honest.

5. Use the product. Some reviewers try to get away without using the product, and it always shows in their reviews. Don’t fake it – use it.

As you’re going through or using the product, keep these questions in front of you:

– What does the product do?
– How is the product different from similar products?
– How difficult or easy is it to use this product?
– What makes this product worth the purchase?
– What’s wrong with or missing from the product?
– Who is this product intended for?
– Where can this product be purchased?

6. Take notes as you’re using it. You won’t remember everything later when you go to write your review. Plus your notes will make the writing process much faster.

7. Don’t rely on PR and marketing material. Yes, you can use their photos. But write your own review from scratch.

8. List the good and the bad. You might make a Ben Franklin style list, placing the pros on the left side of the page and the cons on the right. Remember, even if you are acting as an affiliate for the product, your review will be much more believable when you also list the cons. And your reputation will remain intact for future promotions, too.

9. If it’s relevant, include technical information. Just ask yourself – would your readers want to know this?

10. Provide examples of the product’s use. You could write about different situations it might be used in, different outcomes it could facilitate and so forth. If you put the product to use yourself, write about your experience and the results you achieved.

11. If you’re selling the product as an affiliate, be sure to disclose that fact.

Product Review Template:

Writing a professional looking review isn’t difficult when you follow this simple outline…

> Introduce the product and write something interesting about it
> List the key product features
> Talk about the benefits of using the product
> If relevant, include information on the author as well as author case studies
> Discuss the good and the bad; pros and cons
> Explain who would best be served by the product
> Include pricing and purchase information

Unbiased, honest, in-depth reviews aren’t the fastest posts to write because of the research and testing needed. But placing your readers’ interests ahead of your own can help you build a solid reputation as an industry leader.

And in the long run your readers will love you for it, trust you because of it and be more likely to buy your highest recommendations.