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If not, then read on…

And by the way, this is an advanced variation of the Skype slots technique taught earlier. You might start with that one, and then graduate to this one when you’re ready.

If you think about what’s living in the ocean, you’ll realize there’s everything from so-small-you-can’t-see-it plankton, to whales the size of apartment buildings.

The same holds true for people on your lists and in your funnels.

There’s the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they’re the plankton. And they get directly or indirectly eaten by most everything else in the sea.

Working your way up, you’ve got tiny fish, bigger fish, crazy big fish, dolphins, small whales and HUGE whales.

Which is to say, you’ve got buyers who will buy the $7 ebook, ones who purchase the $47 product, some who buy the $297 course, and even a few who will spend thousands of dollars if you let them.

But if you’re not providing these big spenders with the opportunity to spend big money, then YOU are missing out. Big time.

So let’s talk about trust. Someone joins your list and doesn’t know you from the hairball your cat threw up last week.

But they read your stuff, like it, and buy that $7 ebook.

Wow, they’re impressed and they want more. They purchase that $47 product of yours, devour it, and want more.

So they buy the $297 product and they’re still happy. In their minds and hearts, you have progressed all the way from stranger-danger to THE ALL-KNOWING EXPERT, and they are looking to you for the answers.

So what do they want? Depends on your niche, of course, but let’s say it’s online marketing and they want to build a five figure a month funnel.

Think about that – five figures a MONTH. Very doable, but they need help.

They’ve purchased your comprehensive, A-Z course that tells them exactly what to do every step of the way. For this privilege, they’ve paid $297, or $497, or whatever you charge for your very best course – the one that is worth FAR MORE than what you charge.

Now then, you have identified them as being either a very big fish, or perhaps a whale. So what do you do?

99 out of 100 marketers at this point will try to sell them an affiliate product. Big mistake.

Remember, in their eyes YOU are the expert. So why are you trying to sell them somebody else’s course? It doesn’t make a whole lot of sense to them at this point. Maybe in a couple of months if they haven’t purchased anything else, THEN you sell them on someone else’s product. But right now YOU are what they want.

So here’s what you do – immediately after the sale of your big course, you offer them your personal one-on-one help in building their 5 figure a month sales funnel.

Once a week they can jump on Skype with you for an hour and ask you ANYTHING. You will hold their hand, keep them accountable and help them to build that funnel FAST.

And for this one-on-one help, you will charge $2,000 a month. Or more or less, depending on how comfortable you are. I know major marketers who charge $3,000 to $5,000 for this exact type of coaching.

Of course, this is only going to appeal to people who are truly serious and also have the money to invest in their future. These are the same folks who can afford to outsource most everything on their funnel, as well as pay for advertising to immediately begin making real money.

If they don’t take your offer right away, you make the offer again in a day, and again and again over the next couple of weeks.

But you only take 10 or so clients at one time, because hey, you are investing your time into this and you only have so much time in your day.

Things to know:

This is an offer you make in-house only. No big launches, no affiliates. It’s only for the big whales on your list who know you, trust you, and are serious about getting real results fast.

Yes, $2,000 or more sounds like a lot. But for the right kind of client, it’s an outstanding investment. For example, $2,000 a month to build a five figure a month income? It’s a no–brainer if they have the money.

Clients who take your offer will naturally get better results and FASTER results because of your coaching, compared with those who go at their own pace with your course.

You are keeping them on track, keeping them accountable, and helping them overcome any obstacles they might face. Plus when people invest that kind of money, they get serious about what they’re doing.

Because you already have a step-by-step course, everything is already laid out for them. Thus you won’t have to worry about teaching a lot of detail on the calls. Instead, you’re focused on helping them make serious progress fast.

If you’re not comfortable starting at $2,000, then pick your own number. Get testimonials from your clients, and increase your fees accordingly.

If you took a poll of online marketers who make more than $100,000 per year, I bet you’d find that at least 4 out of 5 paid for 4-figure a month coaching when they were learning. That’s why they make six figures now.

One last thing: If you have 10 clients each month paying you $2,000 a month, that means you are starting each month with $24,000 of income. And that’s in addition to the rest of your marketing efforts.

Nice!

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too.

Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW.

For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem?

A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her?

Parents are losing their child to alcohol – what wouldn’t they do to save their child?

Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!

So how do we use this knowledge in a niche such as online marketing? Simple: If you pay attention to forums and blogs, you’ll notice there’s always some sort of online marketing crisis.

For example, Google just changed how they rank websites, and now thousands of online marketers are losing tons of money. Think they might like the solution?

Paypal is suddenly seizing accounts without warning and freezing the funds. Would the account owners like an answer on how to unfreeze their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.

Facebook just changed (fill in the blank) and now marketers are unable to (fill in the blank) or maybe they’re banned, or…

Aweber just did the unthinkable, and marketers everywhere are freaking out.

XYZ hosting site just got hacked, big time. Websites are down and backups are missing – what to do?

The list goes on and on. Keep tabs on the forums and you’ll find a new crisis every month and often every week.

As you’ve probably already guessed, your lead magnet is going to offer the solution to the latest marketing crisis. Just imagine how fast marketers will give you their email address when you have the answer they desperately want NOW.

Right about now you’re asking, “But how am I going to find the solution when they can’t?”

Good old-fashioned research, that’s how.

Go to the help sections of the websites involved in the latest crisis and find out everything you can. If possible, call the website and ask all the questions you need to ask. Hit the chatrooms and forums and glean all the helpful info that is available. If you find an expert who knows what s/he’s talking about, do a quick phone interview.

Timing is everything on this, and you have got to act fast. If the crisis hits on Monday, ideally you want your lead magnet up no later than Tuesday to take full advantage of the tsunami of new leads you’re going to get.

And by the way, when you’ve got the solution everyone is desperately looking for, what does that make you? The trusted expert and authority, that’s who. Do you think people will open and read your future emails? You bet your life they will.

Now here’s the trick to getting your squeeze page in front of as many of these marketers as possible:

Outsource people to search out forums and threads where marketers are talking about this problem. If someone is looking for help, that’s where you want a link to your solution. Have your outsourcers post a link to your squeeze page offering them the answer they seek.

Yes, it’s that easy.

Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.

Not bad, right?

And here’s the best part – your opt-in rate will be sky high. It will almost certainly top any squeeze page you currently have.

One more thing – if you want to take this just one step further, it can blow wide open.

Get podcasters to interview you, and do guest posts on as many blogs as possible.

Think about it – this problem is all over the online marketing community. What podcaster or blog owner doesn’t want to have someone with the solution to offer their listeners and readers?

Just one post on a major blog or podcast can result in a thousand subscribers in 48 hours.

Remember to position your solution not just as the answer to the problem, but also as the way to AVOID the problem for all those who aren’t already experiencing it. This way you’ll be able to grab not only the marketers looking for a solution, but also everyone else who wants to avoid this headache.

Wealth loves speed. Now go find the latest crisis, research the solution and start building that list.

Okay, your results will vary on this one. Frankly, I don’t see any reason why a person can’t make $500 per DAY, but as always, it depends on what you do with the info I’m about to share with you.

First, there is a stipulation – you must be really good at something that others want to know about. For example, if you’re really good at solving a particular problem or reaching a particular goal, then this might be right for you.

Let’s say you know how to list build like crazy while spending very little money. Or you know how to write copy that converts, or how to get far more done in less time, or how to get podcasters to interview you, or…

The possibilities are endless. As long as you have a skill or knowledge that other people need and want, you can do this.

If you don’t, first get a skill and then do this.

And by the way, you’ll find this work rewarding and interesting. Plus you’ll make new friends, associates and business partners, too.

You can do this if you have a list, (best option) if you’re willing to advertise, if you’re willing to do guest posting, etc. Really, any method of getting qualified traffic can be used.

You’re going to advertise 30 minute brainstorming, troubleshooting or mentoring slots. Choose the term that works for you.

And you can do this in any niche, by the way, not just online marketing.

Charge a low fee when you start out – maybe $99 for 30 minutes. Once you gain testimonials and experience – which shouldn’t take more than a couple of weeks – significantly increase your price.

Ask your clients to send you any info you need for the call ahead of time. For example, if you’re doing website consultations, then of course you’ll need their URL. If you’re doing personal coaching, you might ask them what their biggest obstacles are, and so forth.

This allows you to prepare for the call. Later as you gain more experience, preparation won’t be as necessary.

But in the beginning, you want to build your own confidence so you instill confidence in your clients. Plus, you want to be able to give them the best advice possible. And sometimes that might mean doing some research prior to the call, especially if you’re somewhat new to the topic.

Personally, I’ve paid people as much as $1,000 for 30 minutes of their time. In return, I once saved 3 months of work and $5,000 in capital (I had a business idea that I learned from my expert wasn’t viable.)

And I’ve easily made 5 figures from just one consultation, resulting in a huge return on my money.

So yes, people DO pay for information, guidance and one-on-one help. And yes, you are providing a valuable service, assuming you know your topic.

You don’t need to be famous in your niche. You don’t need to be a guru. You just need to have a skill or knowledge that people want.

Do other people turn to you for advice? On what topic?

There’s your niche.

Have faith in yourself and your knowledge and you’ll do fine.

Be sure to ask the right questions. In fact, you might keep a list of questions handy. Once you know where your client is in whatever process you’re teaching, and where they want to go, then you can help them.

That last sentence, by the way, is a goldmine. Here it is again:

1: Find out where your client is in the process you’re teaching. How far along are they? What have they done so far? What are they about to do? What results have they gotten so far?

2: Find out where your client wants to go. What is their end goal? How do they plan to get there? Why do they want to get there?

3: Use your knowledge to help them get to where they want to be. What are they missing? What don’t they know or realize? What obstacles can you help them overcome? What shortcuts can you show them? What should their plan be? What is their very next step?

Things to know:

– Done right, you can get clients to book regular weekly time slots. For example, let’s say someone wants you to teach them different ways to get traffic.

On the first call, you might only have time to teach them one method.

Let them know you have a dozen more proven methods you’d be happy to teach them – given the time – and offer a weekly slot.

If they actually take your advice from the first call and start to see results, they will be back.

Or perhaps someone just needs you to keep them on track and making progress. You are now their coach, so naturally they’re going to be booking a weekly time slot with you.

– Let your clients record the calls. They will forget 90% of what you tell them if you don’t let them record, so yes, just let them.

– Provide tons of value, but forgo the firehose. Let’s go back to the traffic example: It’s better to teach one method of traffic generation really well so they can immediately put that knowledge to work, than it is to try to teach a dozen methods in 30 minutes.

If you try to teach too much too quickly, they won’t have enough details or confidence to implement what you teach. Plus you’re robbing yourself of potential repeat business.

– All you need to get started is a sales page offering your services and a Skype account. And use a scheduling service to schedule your appointments.

– Once you raise your prices enough to justify it, you might record the calls yourself and have them transcribed and sent to the clients.

This makes a nice added touch that provides real value, since they don’t have to go back to the recording each time to find out what you said.

– Ask for testimonials. Don’t be shy about this. Follow up via email and ask for their opinion of the call.

Ask specific follow up questions. If the answers you get back are positive, then ask for a testimonial.

– If the answers you get back are negative, fix it.

Maybe they didn’t understand something you said and were afraid to ask for clarification. Maybe they didn’t feel you understood their needs.

Whatever it is, fix it and fix it fast. When you do, you’ll often have a client for life.

Perhaps the most valuable point of all is to relax and have fun. The more relaxed and confident you are, the better your ideas will flow and the better advice you’ll be able to give.

Plus it’s important that the client enjoy the call in addition to receiving great information.

Make it fun for both you and the client – as well as highly educational – and you’ll get plenty of referral business, too.