Let’s say you want to promote an affiliate product by creating and posting a video online. What should you put in the video?
You could of course do a review of the product itself – this is great if your traffic is looking for that particular product.
But what if you’re trying to attract traffic that doesn’t know about the product? For example, let’s say you’re promoting a product that teaches how to use social media to get new business. People are searching for tips on this exact topic, but not necessarily a paid program that teaches them what they need to know.
How would you structure your video to get people to not only watch it, but to find the content helpful and interesting enough to make them want to click your affiliate link?
I’ve found the following outline works really well in quickly providing real value while seamlessly encouraging the viewers to click the link I give them. Of course you can use this to send traffic either to your own offer, your own squeeze page or directly to an affiliate offer – your choice.
Before your create your video, you’ll want to isolate one problem and one solution. For example, in the case of using social media to get business you might offer one really good tip on how to use a Facebook page to immediately begin sending traffic to a website.
Once you’ve got your one problem/one solution, here’s the outline to follow for the video:
Let them know you’re about to solve their problem in this video, and the big benefit they’ll get when their problem is solved.
Tell them in a sentence or two what the solution is.
Walk them through the exact process (step-by-step) of how to implement this solution.
Remind them of the benefits they’ll receive for doing it.
Paint a picture of what their life will be like when their big problem is fixed. You’ve given them one solution to a piece of their problem, but obviously there’s a lot more they need to know. In the case of social media to get business, paint a picture of a never ending stream of new and happy customers.
Tell them, “If you found this information helpful and you want to learn more, just click the link below this video to find out how to ___” and insert big benefit.
Thank them and remind them to click the link.
This whole process can take anywhere from a couple of minutes to as long as 10. I recommend keeping it shorter. Offer a problem/solution that has a large “WOW” factor and can be easily and succinctly described. Don’t get pushy and don’t get salesy – above all else you’re there to help them.
I’ve found this outline works great and takes the guesswork out of wondering what to put in your videos. And after you do a few of these you’ll find you can crank them out rather fast, doing several in an afternoon if you like.
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